Welcome to What The Tech, Hyve’s look at hand-picked technology news stories from the week. In the news this week: McDonald’s have announced a new initiative called the “Apply Thru”, in which owners of Amazon Alexa or Google Assistant can start a job application with simple voice commands. However, you still need to finish the application online, but this certainly gives a new meaning to the term self-service. Hold on to your butts, Amazon Alexa will soon be able to mimic the voice of Samuel L. Jackson, among other celebrities. You’ll be free to ask facts about snakes and what a quarter pounder with cheese is called in France, but whatever you do, just don’t say “what” again. What3Words divides the world map, but also opinion, as people are questioning whether the mapping system and the public services that increasingly rely on it should be in the hands of a technology firm. These concerns also surround the fact that you must agree to a lengthy Terms & Conditions document to get permission to find out your location. Everything is kicking off with Kik Messenger, as the service is shutting down despite still having millions of active users. The company said the reason behind this was so that it could concentrate on the Kin Cryptocurrency it has also created. They’ll be kicking themselves if this all doesn’t go to plan. So map apps, Kik’s closure, and a celebrity virtual assistant who can help you find a job. You can find more on all of these stories at hyve.com/WhatTheTech.