UNIQLO / The Science of LifeWear


Everyday we get dressed. But why? Why do you get dressed? Do you just throw something on because you’re late? Do you choose based on your mood? Or the weather? The weather can change your mood just like that. Do you ask yourself “Can I pull this off?” Or “Am I fitting in?” Why do you want to fit in? Why do you get dressed? Can a shirt change how you feel? Warm colors release dopamine. In other words, they can make you feel happy. Do you dress to protect yourself? Something soft can make you feel secure. Why do we get dressed? There’s no one answer. But to make clothes for life, we’ll keep asking. That’s the Science of LifeWear.

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