The We Company Wants Your Life


When I say “we”, you say “work”. We! Work! We! Work! That’s the charismatic CEO of WeWork, Adam Neumann If you’re doing something that has intention or meaning in it, you cannot fail. The feeling you have right now of being together, the feeling of being happy – that’s what WeWork is! It is an idea that’s shared by a lot of startups, that your work should be more than just something that you do 9 to 5, Monday through Friday but really a calling or a mission, or something that you feel truly compelled to do. WeWork believes that they’re not just
selling a workplace, but a community. They really think of this idea of the community as something not measurable but very effective in giving the workplace a sort of spark of energy. And Neumann has a term for this intangible energy. I’m pretty sure he would call it “the power of ‘We'”. This is the story of how WeWork turned work into
a lifestyle and wants to change the world next. The co-working giant WeWork is amongst the most valuable startups in the world but 2019 hasn’t started as the company may
have been hoping. Now WeWork is not working for SoftBank. The Japanese conglomerate announced Monday it’s investing an additional $2 billion in the co-working startup. It’s a step back from the $16 billion investment that would have given SoftBank a controlling stake in WeWork. The significantly smaller investment from
Japan’s SoftBank leaves WeWork more vulnerable to a potential economic downturn or a slump in lease prices. Still, WeWork is plowing ahead and announced in January it’s rebranding itself as the We Company with the ambitious mission “to
elevate the world’s consciousness”. That kind of sounds like a self-help cult now
so what does the We Company do? The We Company will consist of three main verticals, WeWork, WeLive, which for now is just two buildings for communal living, and WeGrow – which is a $42,000 a year elementary school in New York. When Miguel and I started this company, the intention
was – can we change the world? The idea for WeWork emerged from the upbringings
of Neumann and his co-founder Miguel McKelvey. They both spent part of their childhoods in
communal living. It was really community and bringing people
together that we were both attracted to. The doors to the first WeWork location opened in 2010. They started by renting out desks and famously
small “fish-tank” offices to freelancers and entrepreneurs on a monthly basis. But the WeWork model has always been about
lively communal spaces. Most WeWorks will have staff called titles
like, Community Manager and they have a pretty big say in the culture of a place, they maybe organize happy hours or speaking
events or lunch time meetings that people can come to and sort of network with each other. WeWork wants people to interact and to achieve
this they monitor how people use their spaces. We keep tremendous amount of data. Things people usually don’t talk about. Like when they get up and how often do they go to the
coffee or actually literally connect with other people. WeWork has an in-house social media app used
to book rooms and rate working spaces, like you would an Uber driver. This app, paired with data-harvesting sensors, which are spread around selected offices, allows WeWork to observe behavior. Based on that, they can make design tweaks
and roll them out in their next building. And they have a steady stream of buildings
in development to test those ideas on. They’ve put a lot of energy into growing super,
super fast. In 2014 WeWork opened its first international
location in London. Fast-forward five years and they have 400 locations
in 26 countries. They’re now the largest private tenant in
Central London, Manhattan and Washington D.C. And while it continues to expand at breakneck speed, WeWork has also shifted its focus to much larger enterprise customers. The largest companies in the world have been
approaching us, and saying hey, can you bring this community into our company. More than 30% of WeWork’s members now work
at companies with 1000 or more employees And I think this is gonna be a tricky thing
for WeWork, trying to balance the entrepreneurial energy that’s a big part of their brand, with
the stability and revenue that comes from these Fortune 500 and large companies. But despite all the changes, the company still
markets itself as “a community of creators”. You’re a creator and you’re a creator
and we’re all creators. WeWork couldn’t be happier than to give
you the $50,000. It’s yours! That’s Neumann at one of WeWork’s Creator
Awards events. The company launched the elevator pitch competition
in 2017, and opened it up to people outside of
WeWork’s network. They distribute $20 million annually
in prize money to “anyone with an idea and a plan”. And it’s just another way that WeWork is
trying to build its brand. Like they really see this, I’m sure, as a
marketing expense. And that brand recognition is important as the newly renamed We Company branches
outside of office spaces. That’s success… I’m not convinced yet that they’re going to
have that sort of effect on the way we live. But yeah in terms of the way that they affect
our expectations about our workplace, I do think that they’ve already probably made
some big changes in what companies expect and what employees expect. The core of We Company’s business is still
about adding value to the real estate they’re leasing. If that’s enough to weather an economic
slowdown remains to be seen.

, , , , , , , , , , , , , , , , ,

Post navigation

100 thoughts on “The We Company Wants Your Life

  1. We apologize for having to re-upload this video, which likely sent out multiple notifications. The original version had a glitch in the audio and was replaced.

  2. Who else doesn't still understand what the fuck this company does or why its worth so much 🙋‍♂️

  3. Visited a wework near seoul station in Korea to meet a friend and got to tour the facilities a little. The space was nicely furnished, but I didn't get any of this community vibe the cofounders are talking about. There were a bunch of startups designated into separate rooms that only felt connected in the sense that you could see through the glass doors. I was shocked to find that there were like 30+ people working in this room that housed my friend's company. Like there were a couple of macbooks sharing a corner and since there's no walls, my friend said you can totally feel other people's eyes on you while you're working. I also remember the odd meeting room with high chairs that looked really uncomfortable to sit in for however long the meeting is. I mean the karaoke machine downstairs was fun I guess. And the coffee machine was neat. I also remember tapping the card against the scanner for the elevator being a pain because it sometimes would not register. I visited during the weekends when it was less lively, so maybe my perspective is a little skewed. But if this is the future of work…I think I'd stick with a cubicle so I at least get some privacy.

  4. There is so much ignorance in the comment section that i am no longer surprised most people are broke compared to the 1% that are not.

  5. They sound like uneeded middlemen trying to cash in on the space leasing business. They rent large spaces then lease out smaller chunks to new businesses at an increased cost.

  6. What do they do exactly and why do they have so much investors?

    Very weird company…..

    Looks like they just aim at hipster-like-types and ask, just as a hipster coffee place, way too much for it.

  7. Sounds like the CIA opened a human lab rat building and put those idiots in different scenarios, like cutting internet access or have random power outages to see how they would react. They literally want someone else to control thier lives.

  8. Was this video sponsored by WeWork?
    I don't understand, a ton of the commends under the video are negative, yet the like ratio is very positive.

  9. I dont see the advantage, i can network via social media, and if I start a company I would want my own space.

  10. I'm just pulling this number out of my ass, but I bet less than 0.5% of the world's entire population feels truly compelled to do what they are doing… and for that reason, I'm out.

  11. 4 years 0-400 locations. That's amazing! Hype is amazing driver of the business. This guys is a marketing genius!

  12. It has not and is not going to change the world. What they preach is just what have been happening in developing countries for decades. It's just our bs working culture invading your world. Now we are going to share the same bs anyway. Congrats.

  13. Another of the Khazarian 1.73% wanting to take possession of us. No thank you.

    Not hate. Just unacceptable.

    "Ignorance is Strength." I'm weak._

  14. One of those companies ran by a young "charismatic" leader with a cult-like corporate culture, which ultimately produces no real value for the world. I mean seriously, it helps change work into a lifestyle?

  15. WeWork ..without supporting Linux, basically only windows and mac users can print, connect to display, etc..

  16. So you want to make people who hate their job but need the money, love their job and come together so the company gets more valueable and the owner can buy his wife every month a new car instead of only once a year? No thanks.

  17. I finished watching this fucking video and the business of WeWork was never explained, fuck u

  18. change the world? so whos gonna grow food, fix machinery, construct buildings, etc etc etc if everyone is in an office all the time?

  19. wait the 2016 video where the guy from sumzero said he needed a space for kids, they are going to make a space for kids 3 years later? (0_0)

  20. Is the creation of an app really that extrodinary to justify someone's purpose in life? The most dangerous aspect of the Wework system is its constant surveillance and data collection from its tenants.

  21. My anti-communists' alarm has Just exploded!
    We Company is a communist Project… brought to US by retarded millenials
    It is exactly like people used to live and work in former Soviet Union. No individual ownership of anything…shared homes …colectivism and so on. Except there it was provided by the State. We over I…
    It is Karl Marx Victory over USA after ali

  22. Lmao what a bunch of scrubs I was a member of wework for a while and the employees are the cockiest hipsters I've ever seen, and without warrant. They are totally hyped on themselves to a delusional point

  23. How I Imagine wework scammed private investors into paying

    Adam: We tryna corner the Real estate market with a monopoly.

    Investors: It won't work
    Adam: But its community driven with a passionate following and a working mission to use data and block chain to make a difference in the millenial startups and become an all inclusive lifestyle
    (coked out investors who picked up data, block chain and millenial from the line) Investors: 10Billion$ to you sir

  24. People are basically rejecting the communities they are already part of. Family, extended family, friends, co-workers. And are looking for like minded people. But that's more difficult and you are friends with the same kind of people. Nobody to tell you that you are wrong or something.

  25. Americans:*criticize USSR for communalkas*
    Also americans:"COLIVING IS THE FUTURE!"

    Americans… americans never changes…

  26. For false messiahs and false prophets will appear and perform great signs and wonders to deceive, if possible, even the elect. – Matthews 24.24 The words of Jesus

Leave a Reply

Your email address will not be published. Required fields are marked *