TechCrunch’s Tito Hamze | Removing Barriers To Creativity


So thank you for having me there’s a lot
of people out here at an awwwards show huh three Ws that’s so fancy but listen
what we’re gonna do today I’m gonna do this differently instead of giving you,
where’s my clicker instead of giving you just a regular old talk my talk today
will be done via interpretive dance twenty five minutes baby just keep it going just take your life
in hip-hop wait alright I’m just kidding I’m not gonna do 25 minutes thank you
don’t clap don’t clap stop clapping that would be insane if I just did 25 minutes
the whole time the guy who like brought his friends like come to the show with
me just what the heck just happened, anyway so some of you maybe four of you might know who I am I
make videos for TechCrunch and if you do what’s up I do it and if you don’t I
made a little video for you of some of my work now we know each other a little better
so my talk today is about removing the barriers to creativity and that’s a
pretty broad topic there’s just so many thing I’m not gonna clickbait you
there’s so many things that are gonna be barriers to your creativity time money
location equipment yourself excuses your mom just there’s so many things like if
we just go out I could list them on for days and you know what those barriers
are and those are all shit legit things like I’m not gonna I’m not gonna say
that they’re not real barriers because you know everybody has their life that
they have to deal with and creating getting from getting from that point of
just an idea to Inception there’s a ton of shit that gets in the way and so I’m
just gonna tell you my story of you know getting through things and creating
things and hopefully it resonates with some of you. I’m a digital I’m a digital media producer at
TechCrunch and what that means is I get to be in front of and behind the camera
just creating content working with awesome people traveling to cool
locations around the world and creating content that that I want to create but
it wasn’t always that way let me tell you it wasn’t in the
beginning I got hired on as a shooter editor and what that meant is I was part
of the editorial team and I just worked with the writers helping them create
their content so they would come up with an idea and then it would say we want to
make this we need you to work on it and I’d say okay and so I’d shoot and edit
it and produce it with them but I wanted more control I wanted more creative
control I wanted to work on the things that I wanted to work on so from there I
started coming into the office like super early this is all while doing like
the normal job and then leaving after everyone’s super late and I started the
first idea that I was working on was this this app show idea reviewing
different apps and it was a lot of fun making it but I also didn’t even know if
it would be even seen by anybody I started creating them and then one day I
want an editor at TechCrunch was like hey Tino this is actually pretty sick
let’s ship it and they threw it online and people started watching it I was so
excited I was ecstatic because I’ve been a lifelong fan of TechCrunch and now my
content was on TechCrunch I was like I made it start texting my mom I was like
I made her mom and she’s like what’s TechCrunch and I don’t worry about that but I started working on that on the app
show and that was my first taste of taking something creating it and then
the idea working out and I was like cool but that took a lot of work I love my
own time but while I’m doing this my former boss created a daily tech news
show at TechCrunch and it was called crunch report and every day would report
on the daily news that’s happening in Silicon Valley and around the world
and we did that for about a year where she would write and host the show and
then one of us on the video team would edit and shoot the show and so after
about a year of doing that she decided to bounce and they started auditioning a
bunch of the different writers and having people come in to take her spot
but I was like man I know the show I’ve edited I’ve edited so many of them and I
shot a bunch of them and I know that if I had control of it I could have like a
ton of fun with it so one day I was like screw it
and I just I took the day and I said I’m gonna write shoot edit and host this
thing by myself and so I did I did the whole thing and the show hit pretty well
and then next thing you know they’re like hey Tito you can be the you can
could take over the show you could be the new host and I was I sick and so I
took over the show and from there it was just a daily grind of creating content
every single day and creating content every day like it can drive you crazy
I’ll wake up at 7:00 a.m. or shoot right until 12:00 and prep until 2:00 and then
you know you shoot at 2:00 and then you post at 4:00 and you just every single
day it is a grind but it’s awesome because it’s saying that you want to do
yourself and it was I was I was doing it every day I was
making it happen and I was becoming super efficient as at creating content
because I could take three bags I just had everything in it and go set up
anywhere since I was riding and shooting hosting and doing the whole thing now I
was developing the skill of getting rid of all the extra newest things that were
unnecessary and just focusing on the content itself and that was a that was a
huge learning experience for me and while all this was happening while I
was working at TechCrunch building the show you know building a user building a
fan base and customers you know I also had a side house so anyone that’s in
media video it always has a side hustle so from
there I was working with a had my own media production company where he was
startups and companies and creating content for them
I’m working on TechCrunch doing all the fun journalism stuff and working with
startups and companies creating getting their vision across and this was good
because it gave me a variety of different content to work on and stuff
to you know apply my skills to and you know and also through a lot of change in
change and I think change is great you can either fight it or embrace it and
you know you can pick which one you want to do but usually one of those is the
right move and it just happens to be embrace so that was a that was a good
time but on January 31st we ended up this was like
between myself and you know big bosses and stuff the show was doing really well
getting great views and it was growing but then it started to plateau and we
weren’t I wasn’t seeing as much growth as much
engagement as I was hoping that it would and I was I I think it’s time to move on
from this and after doing 350 episodes and creating it we decided to sunset the
show on January 31st and that was the last episode of crunch report a little
bit of a sad day but it was it was actually a relief because now I could
work on other things other creative endeavors that I wanted to try out but
then I caught me thinking what is it that I want what is it that I want to do
I’ve I now have this like skillset of being able to create content efficiently
and fast and by myself and usually I mean it’s only by myself because a lot
of times people are working other things or doing in meetings or whatever that
they have to deal with and so I was just crated for myself because I don’t want
to wait on people I hate waiting and so I started working I started thinking
about it what is it that I want to do next and I said and I listed it out and I wanted a space to be creative a space
that I can easily just go and just start creating without having to worry about
you know anything that comes along with that I want an easy access to equipment
because that’s what in media and production you’re using cameras and
lights and this and audio and everything so I wanted an easy way to acquire that
I wanted them to remove all the distractions to creating just a place
where it’s like minded individuals and you just focus on it and I wanted a
community of support because what I had realized over doing 3 on 50 episodes of
crunch report and doing it mostly by myself whenever I
would collaborate with somebody or work with someone the content ended up being
that much better like it pretty much every single time so I wanted to build a
community of support so then it got me thinking like how do I make this all
happen without you know and making it feasible and and so I had this idea to
create a co-working space and the co-working space calling it
giraffes pace so half-space the idea behind your oasis is
to take those things that I wanted and then and then create it but it’s not
only for me it’s for other individuals within the local community that can use
it and use the power of collective bargaining and also share all the
expenses and everything that’s involved with that so you know we literally just
had the grand opening for this thing last Friday and before that we were
slowly working but it was an area that you know has the typical office space of
like a a we work or a Pegasus co-working or whatever co-working space you’re at
but has all the production facilities with that so you know a studio you can
walk in there just start creating there’s basic equipment that you can use
a music recording studio for podcasting a room for photographers if they want to
go in there and take photos and that was the whole inception of giraffe space
that came from what I wanted based off of what I had learned making a daily
show and creating content now to bring that bring that whole thing
full circle reason the reason for this I mean it’s it’s a space and I’m I’m
creating it but it’s more to build the infrastructure that I would want around
creating content because that’s the number one goal the number one goal for
me is to you know create stuff that people are gonna watch people are gonna
learn from they’re gonna educate it on content that is that is fun entertaining
educational so to create all that we made that happen and from that the new a
new show that I’m working on that will be released sometime soon in the future
is a is a weekly show that is way higher produce but it’s still just me working
on it but within a community of people so now I have access to a giant group of
individual and like-minded people that are creators I can help me we can bounce
ideas off of I can show it to them get feedback and so the weekly show is in
motion so what if I were to bring it back what are the barriers that that
I’ve thought I had or that I think I had it was combination of you know wanting
to have control of programming of creating
content which in the beginning it was like I had to do the job right
but then removing the barrier of having to be in a certain time and having to
work within certain confines it was like just just you know work for the job like
do the job that you have but then work for the job you want I
think that’s the same as someone said that and
so and then another barrier was I wanted a sense of community I said people to
bounce ideas off of like I collaborate a ton with my wife and she has a lot of
good feedback and a lot of like you’re a dumb-dumb
feedback type stuff and so I wanted to me I wanted it at different creators you
know share with me and and talked to me and have a space that we can all use it
and if I thought it would be good for for me to be there and create that it
might be beneficial to others so that’s uh that’s my talk about creativity and
removing the barriers so thank you very much

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