Hey guys it’s Dave from computing forever.com
and in today’s video, it’s time to talk about the tech stories that have made the news over
the past few days. Tuesday 20th of May 2014. First up, Encrypted Internet Traffic is on
the rise according to Canadian broadband management company Sandvine. In a recent global internet
phenomena report, there has been a sharp increase in the number of users encrypting their internet
usage from the prying eyes of government agencies. It is believed that this move towards secrecy
and increased privacy is a direct result of the spying revelations that emerged following
Edward Snowden’s whistle blowing of the NSA’s activities. For example, in Europe encrypted
traffic rose from 1.47% last year, to 6.10% this year. Now that may not sound like much,
but when you consider that global internet traffic incases 20 – 40% per year, that’s
actually a massive overall rise. Moving on, Adidas have announced that they
will soon be allowing you to customise your sneakers with your Instagram photographs.
It’s a new app called Photo Print and it will launch in August for both Android and iOS. You will literally be able to wear your own
selfies on your shoes. You can print your photos onto a pair of ZX Flux sneakers, although
the customisation doesn’t exactly come cheap. Regular ZX Flux sneakers will set you back
$90, customised ones cost $200. Ah, seriously, let’s not forget this pair of Converse All
Star knock offs that cost less than one fifth the price of the real thing. Another example
of Brands and their crazy prices I guess. And now for a story that makes me physically
sick and incredibly angry at the same time. And wouldn’t you know it, it involves Samsung.
As part of a new and rather invasive advertising campaign, Samsung have bought themselves the
naming rights to London Heathrow Airport’s Terminal 5, the busiest terminal in Europe.
It will now be referred to as Terminal Samsung Galaxy S5. No this is not a belated April
Fool’s Joke. All signs, digital screens and images throughout the terminal will depict
the new name along with images of the Galaxy S5 smartphone. I mean seriously? This is outrageous.
I am strongly against naming rights marketing of any kind, I detest the rebranding sports
stadiums and championships for example. But this is ridiculous. I honestly think they
will start doing this to things like Hospitals, schools and maybe even small towns. Who knows,
maybe even celebrities will temporally change their names to brands and products they sell.
This is insane! How low are these companies willing to sink? And finally guys I will leave you with Today’s
tech question: DVD, Blu-Ray, digital download or streaming media, what is your primary way
of watching movies?