Tech Channel Tips & Getting Brand Deals

– Today, we are talking to Andru Edwards, the best YouTube tech creator in the world and we’re startin’ right now. (hip-hop music) – What is going on? My name is Nick. Welcome to another video. If this is your first time here and you want to learn
how to grow your channel, make videos and all types of
other YouTube-related stuff, start now by subscribing
and clicking the bell so you don’t miss anything. Today, I’m sitting here
with Andru Edwards. – What’s up?
– What’s going on, man? – Sorry to interrupt. – No, it’s great, man. It’s an honor to have
you on the channel, man. I’ve been wanting to meet you forever. – Same here. – This is just fantastic
to have you on the channel. What we’re gonna do is we’re
gonna give you some tips on actually running a tech channel. Sound good to you?
– Absolutely, absolutely. – Tip number one, Andru, on
running a tech channel is what? – The first thing I would
say for anybody out there who wants to run a tech channel
is to remove the concept of being strictly a YouTuber. In this day and age, you
need to be everywhere where the people are. Tech, in particular, is
really big not just on YouTube but since tech is a part
of our everyday lives, it’s huge on Facebook because
that’s where everybody is. On Instagram. Whenever someone gets a new phone or pretty much new anything, they’re taking pictures of
it, they want to share it. You need to get into
your mind immediately, YouTube may be your base, but
you really want to make sure you’re everywhere on social media in order to grow properly. – Excellent tip. So, just broaden yourself out. Don’t just look at the YouTube platform. Say, “How can I actually
grow this as a brand?” – Right, I’m a content creator. I’m a brand, if you will, personal brand. I need to be where everybody is rather than expecting
everyone to come to me. – Excellent, excellent. Tip number two. – Tip number two. Do not be a fanboy or fangirl. I’m sure you’ve seen this online, right? Fanboys, fangirls, whether
it’s PlayStation versus Xbox, whether it’s iPhone versus Android, whether it’s PC versus Mac,
there’s people who say, “I like this, therefore, this
is what everybody should like. “If they don’t like what
I like, they’re wrong.” That is good for entertainment value. I love to watch people rant
as much as the next guy. But for building an audience,
what you’re providing isn’t information. Information needs to be agnostic. It needs to be informative,
that’s the word. So, really get used to
the fact that you need to be able to separate
yourself from the product and you need to be able
to objectively look at any product and figure
out who that product is for. Because every product out
there, whether you like it or hate it, there is
someone that that product is made for and you need
to communicate and talk to that person.
– Nice. Okay, let’s do iPhone and Android. Essentially, if you’re like, “Hey, I’m just an iPhone person.” Or, “Hey, I’m just and Android person.” Yeah, you’re drawing your line in the sand but you’re also eliminating
half of your potential market. – Right and why would you do that? Second of all, I carry an iPhone. iPhone has been my phone
of choice since it launched back in 2007. So, for 10 years, iPhone’s
been my phone of choice. – And Samsung has been my phone
of choice and you’re wrong. No, I’m just kidding, I’m just kidding. – But, if I were to say
to you, “iPhone’s best,” and you know for a fact that for you Samsung devices are the best then why would you watch me anymore? Beause you know I don’t
have best interest at heart. If you went to my channel, you’ll see any device that gets released, especially from the smartphone perspective because those are so
huge, I’m reviewing them and I review them objectively. I know that this is the best device for me but that doesn’t mean that I don’t think the Samsung Galaxy Note 8
is probably the best phone of the year. I can easily say that. The reason this is better for me is because I’m in the Apple ecosystem. I use a Mac, I use Final Cut Pro, and I use iCloud heavily. So, even if the Note 8 is a better device, it’s not a better device for me. So, you need to be able
to figure out and talk to the people who these
devices are made for because those people will trust
you no matter who they are and that broadens your audience. – Tip number three, what do you got? – Tip number three. How many tips are there supposed to be? – We’re doing three.
– Alright, we’re doing three. – So, bring this one hard. – We’re gonna bring it home right now. – Power tip, power tip right here. – Brand deals.
– Oh. – Why don’t we go there for a minute? Everybody on YouTube is
all about the brand deal. You either do them or you
wish you were doing them. What I want to tell people, especially if you’re starting out, is don’t focus on the
brand deal right away. Focus on building your channel up. Actually, this goes for
any type of channel, not just a tech channel. What you need to do is not think that as soon as you start uploading videos that you’re gonna be
making a ton of money. You need to put time into your craft. This is like anything else in the world. You need to put time in,
you need to put practice in. Once you’ve got a flow
going, you’ve built up your subscriber base,
you’ve built up views, then start reaching out to
brands but do it the right way. – What way is that? – There’s a few different
ways you can do this. One way is to look around,
what are the things you use? You have a camera that
you’re using for YouTube, you have a mic. Reach out to the companies of products that you use and love already
and reach out on Twitter and say, “Hey, I use your products “and I’m thinking of doing a feature. “I’d love to work with you on this.” And just see what happens. Expect in advance that
90 to 95% of the people are gonna say no and that’s just normal. There’s nothing wrong with you if you don’t get a bite like that. – And that also doesn’t mean
you shouldn’t stop asking. – No, no, not at all, not at all because they may not be ready today. They may be ready next
week but keep asking. The other thing, my hidden
tip that not many people do, LinkedIn is powerful for
sealing a brand deal. Here’s why. You see a product, more often than not, you
don’t know who to talk to. I want to talk to Cannon
about doing something on their latest camera. You go to “Okay, I’m gonna email info. “Do I email customer support? “I don’t know.” What you do is you go to LinkedIn, type in Cannon as the company,
and search for marketing. Anybody who works at Cannon and marketing will come up and then what
you can do is search Google. What you’re gonna want to find out is what is the email address
format for Cannon. So, is it first initial, last name? Is it first name, dot, last name? Is it first name, last name with no dot? Whatever it is or @us.cannon? Whatever it is, you use
Google to find that, you compare that to your LinkedIn results and you start emailing
and you will get a hit. These are people that are more hidden so they don’t get as many pitches. That will be a success. – It’s a back door.
– Right. And part three of this third tip. Have a dedicated media kit. – What should that kit consist of? – I have a PDF document that I send with any pitch that I do or any brand that reaches out to me. Page one is all my stats. I’m on all these social networks, here’s how many followers
or subscribers I have. I have the total of everything at the top. I have a little bio of myself. Page two, the logos of every
brand I’ve ever worked with. So, it’s a very impressive page. You got Apple’s logo on
there, you got Samsung’s. Any tech brand you can think
of, they’re on that page. Page after that, any
accolades you may have gotten. If you’re big, you’ll
have awards you’ve won. If you’re still starting
out, increased channel size by 300% in the past six months. Think of ways to make yourself sound good. Then, on the fourth
page, I put some rates. Here’s what I offer, to make it very easy. These are the services I offer. If you want to work with
me, here’s the price. And that it. You make it look nice. – And professional.
– Professional. And if you don’t have the
skill to make it look nice, find someone who does and
be willing to pay them to make you a nice looking media kit. I’ve heard from more than
10 brands just this year. “I’ve never gotten a
professional-looking PDF like this “from anyone that asked
me for a brand deal. “This is amazing.” And it makes you set yourself apart. It’s like having an amazing resume. That’s exactly what it is. In this world, that’s your resume. So, those are my tips. What do you think? – Those are fantastic. If they want to find out
more about Andru Edwards, they want to find out
more about what it is that you’re into, where can they find you? – Like I said, I believe
you should be everywhere, so I’m everywhere. If you want to find me on YouTube, it’s If you want to find me on
Instagram, It’s A-N-D-R-U. It’s very easy to score that
since it’s a very unique name. Then Twitter, – All right, Andru, excellent,
excellent information. – Thank you. – Thank you so much for
coming on the channel, man. I really appreciate it. – It’s an honor to be here. I’ve been watching you for a long time. And you, my friend, you
have been doing it right. I’ve been telling everybody
here at this conference, anybody who would listen, not many people want to listen to me. But anybody who would listen,
they need to subscribe to Nick Nimmin. So, you guys are ahead of the
curve by watching this guy. – Awesome, man, thank
you so much for that. I appreciate it.
– Absolutely. – And if you want to learn
how to grow you channel, make videos and all types of
other YouTube-related stuff start now by hitting
the round subscribe icon so you don’t miss anything. Thank you so much for watching. I’ll see you next time. Andru, thanks again, man.
– Thank you.

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100 thoughts on “Tech Channel Tips & Getting Brand Deals

  1. I'm a bit small to get products haha
    This is a great video for starting out with products though. I've contacted some china phone companies, but I mostly don't get responds. This will hopefully help a bit!

  2. LOL…. for a minute there I thought we were starting out with Nick impersonators LOL… great collab guys keep up the awesome work๐Ÿ‘

  3. Thanks Nick ๐Ÿ˜ป๐Ÿš๐Ÿ‡บ๐Ÿ‡ธ We've done a few small brand deals with our travel channel. We have 15,000 subs and 20,000+ follows on facebook. We've looking for bigger deals, but want it to be organic & not forced.

  4. He has some fantastic tips. I'm contemplating getting in touch with some pen and pencil companies that I use for my tutorials, and so if I can work out a brand deal from that. Or with Logitech (for recording my tutorials) or Microsoft for the new Surface pen to see if it's an improvement on the old surface pen. Some good food for thought in how to take the first steps in doing that ๐Ÿ™‚

    Also I follow a LOT of tech channels. When getting brand deals, you need to be careful. Linus Tech Tips has kind of developed a bit of a persona that makes it seem that the ONLY reason they're doing videos is for brand deals, where as channels like Hardware Canuks still have heavy brand deals, but they do it in a more creative form which viewers are more forgiving about. You want to be genuinely interested in the products you're reviewing, and if you're not interested and you're highlighting flaws, you should be doing it in a humerus way otherwise people will see right through. You have to be passionate about the brands you want to work with, and not just wanting to work with them for $$$

  5. I love you nick ammim you are a men you are old but all people se you you are a very adult bky poooow๐Ÿ‘Š

  6. This is SUCH good stuff!! Thank you, Andru, for your wisdom and, as always, Nick, thank you for this great content – it never disappoints!!

  7. I love you beacause you are a best helper my name is m.ali and i am muslim but i love you you are a very good boy hello nick i need note 8 and i am 12 years old boy but ilove nkte series and also mobile but it price in pakistan note 8 price are 1lakh fffffff..๐Ÿ˜ ๐Ÿ˜ ๐Ÿ˜  but iphone are for bussines people i am a gamer and my channel is very small beacuase my channel has zero viees 0 likes 0 subscribers aaaaahhaaa๐Ÿ˜ญ๐Ÿ˜ญ๐Ÿ˜ญ๐Ÿ˜ญ

  8. Plezz reply nick i am your big big and biggest muslim fan hahhaaah muslim and christian are friend ๐Ÿ˜๐Ÿ˜๐Ÿ˜๐Ÿ˜

  9. Always remember the first rule! Have the mindsetย that you should have a presence everywhere to serve the greater needs of your audience at large – you aren't just a "YouTuber" (and therefore aren't bound strictly by the metrics of YouTube for success) – you're a true content creator!

  10. Four minutes in and LOVING this video. BAM!! Great COLLAB guys and yes! Tip THREE, focus on the audience first! HELLO!

  11. Hey Sir i need your help. I have not uploaded a single video till now but I'll upload it tomorrow according to Indian time. So shuld i add commentary in it or i shuld wait till i get enough subs so i can add comentary.

  12. But how do you start a tech channel if you have nothing to review that's good and obviously you can't get a deal from a company cause your a small channel

  13. Quick question-if you ask for a brand deal and get turned down then when do you ask again? The next video, more subscribers, more views. I know this question can be answered in exact but what are your thoughts? Thanks!

  14. Another tip that I recommend that wasn't mentioned in the video was to find a niche within tech reviews when you first start out. Don't review every product under the sun cause you will always be behind and won't really have a presence. Find a niche that has an audience and provide objective reviews on the products that audience would review. An example tech review youtube channel/blog. My youtube/channel blog is a tech review channel where I review the latest computer gear for pc gamers. Now I could go one step further. My youtube/channel blog is a tech review channel/blog where I review the best headphones and graphic cards for pc gamers. My audience is pc gamers who are always looking for what graphics card to use and what headphones to use when playing their game. Another example would could be cameras. But cameras like tech reviews are TOO BROAD. Do something like this. My youtube channel is about the best cameras equipment to use for weddings. My niche market are those photographers who only shoot engagement and wedding pictures and need the best equipment for price range cause it effects their market. Sorry this was long but I thought this would be very helpful for you new youtubers. As finding your niche is harder then it sounds.

  15. Nick, what happened to you making videos that had the blue background I liked that so much better than what you are doing now, but I won't unsubscribe

  16. Thank you so much dude for teaching me things!!! I hope you dont mind me doing this but 50 more subs im doing a give away for my first 100 subscribers!!!

  17. Two of my favorite people. Great info on the media kit and that Linked In tip was also great. Definitely will put those to use!

  18. Thanks you guys! This really helps me get to know YouTube a lot better especially for a beginner like me.Keep up the outstanding work!

  19. This doesn't really help me much, however, you guys made it entertaining. That being said, I love all these collabs and hope you do more in the future.

  20. Hello Nick! How are you? Well very soon I'm going to start my YouTube channel so which best microphone I can buy for make videos?

  21. Cheers for the video guys! Great collab. Hopefully it all goes in my favour! If you lot in the comments like tech, then please do drop by my channel. Would be greatly appreciated! ๐Ÿ™‚

  22. Great Great Tips. I love this video. Will put it to watch once in month! Also adding to "How to Do and Support my Channel" playlist!

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