Performance Related Pay in Football? | The Edge


This group of eager football fans behind
me are changing the game breaking it down into
minute details so that viewers, coaches, and even players are approaching it in a whole new light We visited Opta’s headquarters in the
heart of London to find out exactly how all those statistics that you see on your television screen appear For every game we have three
analysts One analyst with the home team one on the away team and there’s a third person doing live quality control on our data so each analyst is logging on the screen where the ball’s being
touched who it’s being touched by what kind of action that player is doing
with the ball when it’s happening they will be communicating between each
other whenever there’s a possession change over and then the third person is doing a
quality control to ensure we’ve got the correct player ID and the correct event time so can football teams use this data at
half time to change their tactics or create new tactics? The data on its own is
not necessarily going to be the single point of differentiation for team a its another ingredient in the mix that is going
to inform or give the coaches an opinion, or another
point of view we’re actually one of the only providers that
will supply live data so all of our clients can access that data at half time and in the dressing room now potentially five minutes before a coach is going to give his team talk he can him and his analysts, and his analytical team, can have a review of the data any particular important trends that come out of the first half that can then be incorporated into his talk to the team so much of that is down to interpretation of
the data and and whats really meaningful And how has it changed the
recruitment process for new players can you give us any specific examples of
where this has happened? This is one of the key areas that we’re
heavily involved in with team’s so right now it’s becoming a global
transfer market teams can recruit players from you know, anyone, and several hundred
different countries now in order to efficiently scout each player, each potential transfer target you’d have to have an army of scouts covering every corner the globe now data could be an extra pair of eyes
for you essientially there it can spot the players that are doing something different now, we can’t tell you they’d be the perfect signing for you but we can say that their performing better than other players and that way you can and potentially the ones you should look at first if you’re going to send a scout so all of this is to try and make teams more efficient in the players they identify and then
when it comes to actually acquiring players were investing 20/ 30/ 40 million pounds in a player
that’s a huge acquisition for any organization so having some
data, some objective information, we feel lowers the risk in terms of that investment and we’re trying to make trying to help clubs become you know, smarter in terms of the
investments they make So obviously there’s a lot of focus on
just how much footballers are paid do you think this could ever be used to
quantify just how much they should be paid for each match? yes potentially, I mean,
I’m sure it wouldn’t go down terribly well with the players if we introduced performance-related pay but, you know, related to
recruitment in terms of making teams more efficient and lowering the
risk of acquisitions it’s the same for their contracts and the weekly wage and using data as an indicator of what what value the club is getting out of that contract absolutely you know, in most businesses outside of football, outside of sport performance-related pay is absolutely
accepted so in the sums of money we’re talking about in football why not?

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