I have the new OnePlus X phones here. The
much rumored, much discussed and here they are. They come in two flavors, the ceramic
version and the regular. Both are hefty. They’re actually really gorgeous devices. Apple-esc
in a few ways. We are going to get some hands on time to give you some more information.
These are the pretty ones. Smartphone maker OnePlus calls itself “the
flagship killer.” What does that mean exactly? Well, we’re starting to learn a bit more.
The newly announced OnePlus X looks like an iPhone, feels like an iPhone and runs a flavor
of Google’s Android OS called Oxygen. Will you want one? Not yet. The company is focusing on marketing and PR
to drum up interest for itself and its hardware, and it’s working. By making their phones
available during “invite” times only, there’s a supply and demand game being played.
But what we’ve learned is that also will keep OnePlus from going out of business early. We chatted with OnePlus co-founder Carl Pei
about why we need the company in the world and what its company means to it’s future. At the end of the day, why does the world
need OnePlus? When we started the company, we were sitting
around the table using iPhones, because no other phone is good enough. Apple doesn’t
have a challenger. No one wants to put enough emphasis on the product and the quality itself. The user experience as Apple. They don’t have
a challenger, if you look at all the Android brands, they have to do a ton of marketing
just to get the sales to iPhone sales. So their products are not as well made. And
they also don;t have the same cultural significance as Apple does. They don’t have fans. They
have customers. That’s the reason behind why the world needs OnePlus. The world needs another