Meeker’s 2016 Internet Trends Report

Kleiner Perkins partner Mary Meeker has become
a legend for publishing yearly Internet Trends Report of the most critical stats and trends
about how technology is evolving. From the funding climate to smartphone adoption to
the tech giants to cutting-edge inventions, the Mary Meeker Internet Trends report has
is the fastest way to learn everything going on in tech is to read this report. The 2016 was released today. Here are the
highlights… Video viewership is exploding, with Snapchat
and Facebook Live showing the way, though video ads aren’t always effective. Messaging is dominated by Facebook and WeChat,
it’s growing rapidly, and evolving from simple text communication to become our new
home screen with options for vivid self-expression and commerce. US advertising is growing, with Google and
Facebook controlling 76% of the market and rising, but advertisers still spend too much
on legacy media rather than new media where the audience has shifted. The global internet adoption rate was flat
year-over-year at 9%, reaching 3 billion users or 42% of the world’s population. Smartphone adoption growth is slowing, while
Android increases marketshare despite a shrinking average selling price. Meeker predicts the rise of voice interfaces
because they’re fast, easy, personalized, hands-free, and cheap, with Google on Android
now seeing 20% of searches from voice, and Amazon Echo sales growing as iPhone sales
slow. China’s internet trends look better than
the US, while internet giants around the world continue to grow more powerful.
Non-tech giants are acquiring tech companies to fuel growth and transition to digital as
data becomes the next big platform thanks to so many devices capturing it. The USA could become the home of the auto
industry again thanks to innovation from Tesla and Google despite US auto sales slipping
since 1950, though car ownership will fall as Uber/UberPool sharing becomes mainstream. For more info read the report on the KPCB
website and our continuing analysis on

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