Mathieu Gerard, Mapwize | Devnet Create 2019


>>Live from Mountain View, California, it’s the Cube! Covering Devnet Create 2019. Brought to you by Cisco.>>Welcome back to the
Cube’s coverage, day one, Cisco Devnet Create 2019 at the Computer History Museum
in Mountain View, California. Lisa Martin with John Furrier, pleased to welcome to the
Cube for the first time, Mathieu Gerard, the
co-founder and CTO of Mapwize. Mathieu, it’s lovely to
have you on the program.>>Thank you.>>So Mapwize and Cisco are partners, but first, give our
audience an idea of Mapwize. What you are, what you
deliver, where you’re located.>>Yeah, Mapwize is a startup company, we are based in France. And so we want to bring digital
services inside buildings. We feel that a lot of our
life has been digitalized, but that there are still
a lot of services that can be brought inside those buildings. And one of the key elements, when you speak about digital
services in buildings, is to have a map. A map where you can show
all the different details about the buildings, the
live data that is generating from all the censors
that’s in the building. That’s where the partnership
with Cisco actually comes in to bring all those infrastructure
censors that you get, bring that to be displayed
on the map as well and bring services to the user.>>So one of the hot
announcements is the Wi-Fi 6. I’m jazzed about. It was 802.11 something A
or B, I forget what it was. But you’re now calling
it Wi-Fi 6, thank God. Although even numbers,
I’m skeptical of that. You know, odds tend to
be better, bug-free, going back to our old days as you know. But Wi-Fi 6 changes the
game at many levels. What are some of the things
that will help you guys? Because we’ve all been
in the buildings where, concrete, bounces RF, you can’t
get through certain things, we’ve all been in stadiums
where it’s kind of like a nightmare with bandwidth. Wi-Fi’s like, you know, part of Maslow’s hierarchy of needs now. We want our Wi-Fi. Businesses want Wi-Fi, so
new things are happening. What’s your take on Wi-Fi 6?>>So our take is that we really want to bring all those services. Of course bandwidth is something, but for us it’s not
necessarilly the critical part. For us it’s really the kind
of data that you can get from the Wi-Fi. Making sure that all the
IOT devices can be deployed in more and more of those buildings. Everybody now wants to know if a meeting room is available or not. So what’s the best way of doing that, and just having a small
censor that detects presence, and can be broadcasted back to the cloud and then displayed on the map. So there are so many
censors, that’s one of them. But in terms of pollution of temperature, if you have those in the building, can bring new services
around all those mapping.>>So bandwidth is not an
issue, obviously this is like gig ethernet now, just
helps with the signaling. What about range and coverage
area, antenna chains? These are the kind of
things we’re hearing about, some of the benefits. Does that help you guys at all? Does that help the maps
and get more range?>>Yeah, and at the same time
the challenge we are facing when we look at the Wi-Fi
is to be able to use it to locate people and to know where I am so that I can be provided
services around me. And so that usually came
with a need for more density of access points because
the more density you have the better you can access
the location of a user. And so what we see is a lot
of evolution in the Wi-Fi in the kind of capabilities that they have in positioning people. So we hope to see that as well in Wi-Fi 6.>>What’s your vision on location services inside an enterprise? Because we saw that movie
play out on the consumer side with mobile, iPhones and
Androids now everywhere. We’ve all seen it, we know
when art was showing up, all the things that were
happening on the maps, map mashups back in the old web 2.0 days. What’s the new sets of
things that will come out that you see? What’s your vision?>>What we see is that,
as you were mentioning, mapping and wave finding is
something we are using everyday. And nobody would even imagine
how it was back in the time when we had paper maps. And so we believe that
that is also coming into all the office and industry environments. For example the
possibility of seeing live, what’s available, what’s
going on in my building, what’s available as services where are the people that
I need to interact with, where are the assets I
need to actually go grab? That’s something that today,
seems like complicated to do, and I’m pretty convinced
that in a few years from now, it’s going to be natural,
like waze is natural everyday for everybody.>>And this is the opportunity for Mapwize and with Cisco as well, to convert existing structures
into these smart buildings. Are you seeing that as well
as with the development of new buildings that are
kind of built natively smart?>>Yeah, of course the new
buildings are built more smart. And with new infrastructure,
that allows a lot more. But the new buildings are
still a very small percentage of the buildings that are out there. And so the great thing is
that all the infrastructure that already exists is
already capable of a lot. And so even with the updates
that are being done there, there is a lot of data that
today are totally not used, that we believe still can
bring a lot of new services and a lot of potential.>>Is there any industries in particular where you and Cisco are working together where this is a really, they’re right for this
type of transformation. I can think of hospitals as
one thing that comes to mind with being able to identify
where everything is, censor services. Especially in life and death situations.>>Yeah, so what we see is
that everybody that works in a hospital has the same reaction. It’s like, where is everything? It’s the kind of campuses where it’s really easy to get lost. And so, whenever you get there, you need to get to your appointment, and if you don’t find it,
what’re you going to do is to ask the medical staff. So you ask people that
are actually saving life, how to get to your next appointment, which we feel is kind of a waste.>>Huge efficiencies. Not just asset tracking,
which is low-hanging fruit. IOT devices in terms of instrumentation, but just supply chain services. It’s a tsunami of new things. Limited by a lot of old school,
either technical limitations on connectivity at the
edge or just software.>>You know that in health
care, there is a lot of time where a surgery room is
ready with all the surgeons and the staff and the patient is not there because the person who
is supposed to go get him in his room and bring to the surgery is actually late. And so we think that that’s
such a waste of time and money.>>Absolutely.>>Could be much better utilized.>>You could bring surge
pricing in to the surgery room. (laughing) We’re backed up, or hey I got low pricing, I got a price line … But all joking aside,
this is really important. This is like real value. High priced resources, idle in a hospital. There’s probably a
zillion examples of those. Okay, what’s the low-hanging
fruit that you guys see? When you start rolling out Mapwize. Is it just getting a
physical footprint of it? Is it just a graphic rendering? Is the mashup piece? Is it visualization? What are some of the key
things that you guys are doing, or have done to remove
the blockers for adoption and create more movement
towards that value?>>So what we see is really the first step is bring some wave finding,
helping people navigate around the buildings. And so basically taking the old stock of technical floor plans
that everybody has, that usually just a few
architects use in a company. And being able to drag and
drop that into a web platform. And from one day to
another, making it available to a hundred percent of
the people that actually live in that building on a daily basis. So that’s really the first step we see. And then together with
Cisco, being able to bring the location of the users. So that I have the same
experience outside of the GPS as I have inside the building
with the Wi-Fi infrastructure.>>It’d be great to know
too, there’s a lot of people streaming video around one access point. Might want to add another one. These kinds of things
just are natural ideas that people would do.>>Yeah and where the
bandwidth is the best, where the noise is the lowest, where potentially is the
temperature higher, lower. Today in the flex
office, people can choose to sit wherever they want. So what are the key reasons to
choose one spot or the other? And I think there are a lot
more value that we can bring to those as occupants.>>So you have here at Devnet Create 2019, you have a breakout, or had
today a breakout and a workshop. Tell us about the
workshop first in terms of the title, the conversations
and some of the interesting conversations that you had
with some of the participants.>>The workshop was about
how to bring the link between the map and the more key infrastructure that you have. So potentially, even before
anyone connects to a Wi-Fi, we’re actually already
showing him usually a portal, a captive portal where he can look in. And how we can add in that
captive portal, already services. Like showing him, where
is, on a map, how to get to any destination, potentially
services that are around him. So that was the goal of the workshop. And it was great because everybody was saying directly in his industry. I had somebody from a university say this is exactly what we
need as well for our campus. So I think it’s something we can bring to much more industries.>>There’s much more of
a horizontal opportunity like you said, across industries. And you also had a breakout session. What did that dive into?>>The breakout session
was specifically around location analytics. So it’s completely different world, but it’s about them using
the location of the crow of every single device in the building and see how people move. Where do they go. And to understand the behavior
of the people that are there. Just to give you an example, if you look at an event like this one, maybe the organizers
would like to understand how much time people
spend looking at the talk, looking at the workshop, getting around. So basically using all
the data that’s collected by the Wi-Fi, we can get a
lot of analytics and numbers to better assess if the
spaces are well organized.>>Making sure people are at their desks doing their job. (laughing)>>Oh no, no. No big brother.>>That’s potentially
the downside around it. It’s something we need
to be careful about.>>Innovation versus creepiness. It’s always a trade off, privacy.>>It is a trade off and I
think we need to be aware of when we allow it. When there is somebody
working alone in a building, you actually do want to know where he is, because it’s good for his safety.>>It’s all over. We all have privacy problems. The GPS knows everything I’m doing here. Get over it, people.>>I think it’s good to know which cases and to have opt-in. Like sometimes I want people
to know where I am exactly, because that can actually help me. And I’ve other cases
where I do not want it. So I think it’s important
that any developer who is building
application with that data, is aware of that privacy
issue and can know when to anonymize data, when not.>>Great stuff.>>Mathieu, thank you so
much for joining John and me talking about Mapwize, what
you’re doing with Cisco. Really, really interesting technology. Maybe next year at Devnet
Create you can tell us all of the analytic from this year.>>Yeah, absolutely.>>All right, we appreciate your time.>>Thank you so much.>>Thank you.>>For John Furrier, I’m Lisa Martin, live on the Cube from
Cisco Devnet Create 2019. Thanks for watching.

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