Sup, you beautiful bastards Hope you’re having a fantastic Wednesday! Welcome back to The Philip Defranco Show and let’s just jump into it. and the first thing we’re gonna talk about today is just kinda a quickie note, if you have a gotten a message from me or any other creator on Youtube, that looks something like this That is not from me, that is not from any of these other creators that is very likely someone trying to scam you. and while I think that 98.3 percent of you that got this were like “that’s definitely a scam” I just [laughs], I wanna help out a few that might not be privy. So, just a heads up, because I’ve seen myself and other creators out there getting a ton of messages and then, let’s talk about the latest crack down on social media advertising, brought to you, by Coffee Want a socially acceptable addiction? Coffee. maybe throw a tub of sugar in it, BOOM, two socially acceptable addictions. I’m getting side tracked, I’m tired. This latest news, comes from the U.K. where you have celebrities like, Rita Ora and Alexa Chung, having been warned that their social media posts could break consumer law. And for those of you who do not know, which I think is like three of you. Sponsored content is pretty much the norm of social media nowadays. To the point, as we’ve discussed on previous shows, you even have people faking endorsements so they seem more legitimate. More “established”, because if you’re getting sponsored then, oh you must be doing something right, and you’re being taken seriously. And so, more and more, when you these celebrities if they are at least doing things properly, they are actual verbally saying, “I’m sponsored by” or, “brought to you by” or if it’s more text based, you see #sponsored #spon #ad Well now, the CMA, the Competition & Markets Authority in the U.K., is saying that is not enough. and this is because they say there is a concern that Influencers aren’t doing enough to clarify when they’ve been paid for content. And so, in order to make celebrities and influencers start declaring what content is paid for The CMA has issued guidelines and these guidelines include being really clear, by using words like Advertising or Advertisement or Advertisement Feature and even more importantly here, they also include staying away from words like #Spon #Sponsored, in association with, “thanks to [brand]” or simply @mentioning the brand. and that’s because the Advertising Standards Authority, the ASA says that this does not tell the full story that is doesn’t go far enough to make it clear that it is an AD and that an influencer has been paid they also say things like, each post must be treated in isolation meaning that if an influencer is engaged in various commercial relationships related to an individual post, each one has to be declared Also, these celebrities, these influencers, have to clarify if they’ve recieved any gifts or loans of a products they endorse Alright because even if a brand is not paying you if they’re giving you something, then the audience needs to know that so they know you didn’t spend your money on it Obviously for some people, that would affect their reaction or review of the product And so connected with this story, there are sixteen social media stars that have been warned by the CMA, and this includes singers like, Rita Ora and Ellie Goulding Models like, Alexa Chung, Rosie Huntington-Whiteley, and Iskra Lawrence and even youtuber! Yes we made it! Zoe Sugg or as people know her Zoella. and reportedly the reason letters have been sent out to these sixteen in particular is because they may have repeatedly breached these guidelines laid out by the CMA And additionally it makes sense they would focus on these sixteen because of their size. They’re huge people like Rita Ora who has more than 14 million followers on Instagram Zoella has more than 11 million subscribers on youtube and has gotten over billion views just from that. but the biggest thing here is the possible penalty Reportedly if influencers fail to comply with these guidelines, they could not only be taken to court and face heavy fines, they could even face prison sentences of up to two years. So with that it’s really not surprising that following the warning letters the sixteen social media stars agreed to change the way they post online. But still the situation is not over and done with. The CMA says the investigation is not finished It has sent warning letters to more influencers and is going to investigate the social networks too. which is of note because its not just the influencers themselves, but they’re investigating the roles and responsibilities of social media platforms for instance social media platforms like instagram already have built in tools like the paid partnership tool which makes it clear that a post is an ad.