iPod to HomePod: why music is important to Apple’s brand


After much speculation, Apple finally announced
its Echo competitor at WWDC this week. What separates the HomePod from the competition,
however, is its music-first focus. The $350 system is built around premium speakers
designed to deliver Apple Music to the living room. Music has long been an important part of the
company’s DNA. In 2001, Apple did the unthinkable – it
managed to get customers to pay for music again with the launch of iTunes. Later that same year, it launched the iPod. The device wasn’t the first MP3 player by
any stretched of the imagination, but it would soon become synonymous with the space. After years in the tech wilderness, those
products would help return the company to its status as a top name. They would also pave the way for more category
defining products like the iPhone and iPad. In 2014, the company bought popular headphone
maker Beats for $3 billion, an acquisition that would pave the way for Apple Music. Launching in 2015, Apple Music has grown its
library to 40 million songs and now has 27 million paid subscribers compared to Spotify’s
50 million. With HomePod, the company is hoping to do
for music listening at home what it did for portability with the iPod. It will likely work with additional entertainment
options through AirPlay, but Apple’s subscription service is a central part of the company’s
strategy. And if Apple gets Siri into more living rooms
– hey, bonus.

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2 thoughts on “iPod to HomePod: why music is important to Apple’s brand

  1. It's a spy tool. If you don't care about privacy… buy one… at a yard sale. These tech companies are all in the business of collecting as much information about you as possible, and then selling it to anybody who has enough money to buy it. They also work with/for the NSA.. homeland security.. the FBI…etc.

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