Inside Samsung’s global headquarters in South Korea | CNBC Reports


I am inside Samsung’s global headquarters
here in South Korea, where it’s lunchtime. I’m getting an exclusive
look inside Samsung, exploring three of its sprawling
campuses around the city of Seoul. Samsung is the world’s most popular smartphone
maker, ahead of Huawei and Apple. But its smartphone business is only
one part of the Samsung operation, which includes shipping
and even construction. Samsung also makes TVs, washers, dryers, air
conditioners, laptops, printers, fax machines, door locks and it also has a large
business-to-business unit. Samsung employs over
320,000 people globally. And about 70% of them are
outside of South Korea. It’s the world’s 12th largest company by revenue and
the world’s second largest technology company. Behind me is an actual bus depot
for just Samsung employees. And with so many campuses
located around South Korea, this tour feels like I’m
exploring an entire city. Every building you see behind me
is part of Samsung right now. And they also have
anything you can imagine. This campus has its
own Dunkin’ Donuts. It even has its own
fire stations too. My first stop is
Samsung Digital City. At 346 acres, that makes it over three
times the size of the Vatican City. It’s home to its consumer
electronics business that includes everything from
phones to TVs and microwaves. There’s even a dedicated area within Digital City
where Samsung is testing out its 5G technology. In this part of the campus Samsung is testing its
5G network equipment through real life use cases. So I see cameras on buildings,
cameras over traffic lights. This is some of the Samsung 5G network
equipment that’s currently being deployed. This one for instance is
already being used in the U.S. Samsung has signed 5G deals with the
likes of AT&T and Verizon in the U.S. Closer to home, Samsung is already working
with all the major telco providers to deploy its 5G network equipment, making South
Korea one of the first countries to do so. As I roam through Samsung’s
campus, something stands out. Security is tight here. They actually have metal detectors for when you
leave the building and that’s for security reasons. That’s to ensure that no company
property leaves the premises. Next, I head to C-Lab, or
Samsung’s Creative Lab. It’s an in-house incubation program that
lets employees pitch and work on their ideas without having to worry
about their day jobs. A number of products have come out of C-Lab,
including an on-demand 3D printer, a smart belt. Successful projects are either absorbed
in-house, or spun off into external startups, with Samsung retaining a
small stake in the companies. Every campus has its own
gym facility, it’s quite huge, I’m told that it really peaks and
gets crowded around 6pm. This even has its own running track,
there’s a fast lane and there’s a slow lane, which goes around the
entire perimeter of the gym. What’s really interesting is you
can even borrow gym clothes, so you don’t even need to
bring your own clothes. It’s almost lunchtime, so I’m going to take
a break from this tour and have some lunch. This is today’s lunch menu behind
me. I see a lot of different cuisines. I think I’ve found the most popular
station here in the cafeteria. I’m going to try some Korean
noodles over at this station here. Sorry. This looks like a lot of food but they have
a system where if you choose a brown tray, that means you want more food, if you choose
a green tray, that means you want less food. So I didn’t know, but I’m secretly
happy I chose this tray. Lunch is completely free here on campus,
there’s no cash registers or anything. And the cafeterias are open
for breakfast, lunch and dinner. There’s a rice station. Instead of your usual condiments like
ketchup and mustard, you’ve got… Kimchi. That is a lot of kimchi. I just noticed that a lot of the
columns have letters on them so you can easily find your
friends and sit with them. Okay, see, we don’t need
an app for everything. If you have a big deadline and you
can’t enjoy a sit down lunch, well, this is the takeout section
where you just grab and go. As you leave the cafeteria, there’s this
hallway where you can have a glass of water and freshen up before
you go back to work. I guess I should
freshen up as well. After lunch, I take a walk in what’s
referred to as, Central Park. Right now, it’s still around lunchtime
so you have a lot of employees taking a stroll and
just hanging out. There’s a lot of different
trees, colours. There’s random classical music
playing in certain parts of the park. This campus is also home to Samsung Innovation
Museum, which is open to the public. Here, you’ll find not just the evolution of Samsung’s
products but a history of technology in general. Next, I head to another campus
called Samsung Nano City. It’s home to Samsung’s
semiconductor division. This campus alone is home to 40,000
employees and has 12 cafeterias. This building behind me is where
semiconductor chips are made by Samsung, things that go into consumer
electronics like your smartphone. Last year, Samsung became the world’s
largest chipmaker by revenue. According to reports, for every
$1,000 iPhone X that Apple sells, Samsung makes $110
through its chips in the phone. These are the buildings of Samsung’s Research
and Development Center for its microchips. There’s 14,000 employees working in these
three buildings but because it’s so secretive, well, I don’t have any access
beyond this lobby. I’m ending the tour at
Samsung’s R&D campus. It’s about a 45-minute
drive from Nano City. Here’s where a lot of the
design work is done. Samsung says about one fifth of its global
workforce is dedicated to research and development. That’s more than
65,000 people. To encourage creativity, there’s a library
where designers and employees can come to brainstorm
and find inspiration. My last stop is at what’s
called Samsung’s Sound Lab. It has everything from music
equipment to voice booths, where they record voices of Samsung’s
smartphone virtual assistant, Bixby. All the sounds are created for things you wouldn’t
even think off, like when you charge your phone, unplug your phone from the charger,
when you open the refrigerator or when the refrigerator has been
open for more than a minute long. It’s a term called Sonic Branding. They even came up with
the sound of Samsung Pay, which was meant to mimic the sound of
a credit card being pulled out of a wallet. And then there’s the sound they created
of a Samsung air conditioner turning off. And I guess that’s my
cue to wrap up this tour. Hey guys, it’s Uptin.
Thanks for watching! Check out my tour inside Baidu’s campus and Huawei’s
campus and see how they compare to Samsung. While you’re at it, subscribe to our
channel, we’ll see you next time.

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100 thoughts on “Inside Samsung’s global headquarters in South Korea | CNBC Reports

  1. Is it possible to make tour for an ordinary person or do we have to take special permission to visit the Samsung global headquarters?

  2. Its sooo diff from major tech companies in China. This is such a pleasant and fresh working environment. In China when i went, all the workers are expected to be robots, producing tech for the government, like monitoring spyware. Its messy, not open air, walks through a series of mazes, and doesnt seem like they give a shit about employee welfare. they just work n work for the government its scary and unappealing.

  3. Free food to workers wooow…wat a wonderful company caring for its staff…no wonder ey r number one er…even a conglomerate for that sense. ..even produces chips for apple and screens. ..woooow…go Samsung

  4. Can anyone share their contact info so i can buy direct from samsung manufacture, i like to buy at least 10k in phones, thnks.

  5. ●Korea's Samsung is world's #.5th biggest electronic giant next to Google , MicroSoft =>> Brand value of the 25 most valuable brands in 2019 (in million U.S. dollars) https://www.statista.com/statistics/264875/brand-value-of-the-25-most-valuable-brands/

  6. ●Korea ranked #.1 The Most Innovative Countries In The World for The Past 6 Consecutive Years. https://www.bloombergquint.com/global-economics/south-korea-tops-global-innovation-ranking-again-as-u-s-falls#gs.ONozzf4S

  7. ●2019 The World’s Most Innovative Countries-#.1 Korea~ for The Past 7 Consecutive Years.
    https://www.bloomberg.com/news/articles/2019-01-22/germany-nearly-catches-korea-as-innovation-champ-u-s-rebounds

  8. Samsung employees globality printers Samsumg Digital City Electronics Network Lounge Broadband Service Metal Detectores Welt Startups RunningTrack Burger Launching

  9. Korea's economy is unhealthy and too dependent on the 3 main Chaebol : Samsung, LG and Hyundai. Any one of those 3 goes under and korean GDP will shrink 25%.

  10. Every works there wishes to have an Apple iPhone 📱, that is their ‘American dream’ 🇺🇸. God bless America 🇺🇸!

  11. You should see how they treated workers in Slovakia,they had to shut down whole factory because nobody wanted to work there anymore. -_-

  12. samsung is way better and cleaner than alibaba, and korean stress more cleaner than chinese. why chinese always looks so dirty, no matter how rich they are.

  13. Samsung HQ Is cool. Very similar or the same as Google in Mountain View and Facebook in Menlo Park. A lot of big tech companies are pretty much the same since they want to be on the same playing field when attracting talent.

  14. Despite what media says, Samsung is pure evil.
    They control the entire economy, and enslaved the entire nation.
    Their top-down manipulative economic system makes them huge profits, while making subcontractor companies to squeeze their employees to make supply price low.
    Even employees in Samsung are treated badly. You can barely use those show-off-only utilities.
    Samsung employees are know to work long unpaid hours(which can never be reported because it's not recorded.). They also don't have a labor union. The largest company in Korea, 12th in the world, has no labor union.
    It's just insane.
    How they make profits by bribing governments, enslaving their own people, and playing these media games, copying whatever technologies that can bring them money.

  15. I bet the managers at Samsung didn't tell you that they told all the senior engineers, all Japanese to take the day off. It would not be good PR seeing how Samsung really functions. If it were not for Japan, Samsung would be in the tinker toy or playskool business. Maybe the stuffed animal business. Is what impressed me about Seoul was it was like being in Tokyo forty years ago. A more inocent time with their Nick knack shops selling Dollar Tree type goods. Good thing Daiso is in Korea. Koreans think Daiso is Korean, lol.

  16. I hereby declare that Europe are shitholes. India is also in their way. But very slow, but when we solved muslim population crisis here and changed our education system which is Macaulay based. Fuck shithole Europe and it's supremacy..Asia was /is/will a super productive power of whole globe…

  17. i worked at samsung for 2 years great experience great pay and believe me saved alot of money with free food and rent . came back to the states saved enough money bought me a house .

  18. Am in love with this channel the way he is running it walking talk about other social things beside phones.thats so cool

  19. FREE FOOD?! Now I really regret I studied the wrong degree. If only I am good in Math at least I have a chance to work their.

  20. Samsung mobile beautiful and mobile friend site Samsung no name no good Samsung name frien site yes Samsung all mobile notification LED light yes of course please

  21. AND WHO'S TECHNOLOGY WAS COPIED HERE ???? WHERE WAS THIS TECHNOLOGY AND INDUSTRY FIRST DISCOVERED , DEVELOPED AND USED BEFORE IT ARRIVED IN COUNTRIES LIKE JAPAN , CHINA AND KOREA ????? UNBELIEVABLE !!!

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