How Zuckerberg turned Facebook into an empire of evil | Manipulation, surveillance, political agenda

In a follow-up from the Cambridge Analytica
files, it appears that Facebook leaking private data of 50 million American voters to Trump
Campaign was neither accidental nor a breach of trust. Additional revelations confirm that this happens
regularly. New coverage shows that Facebook has no control
over the data of its users. However, what we learn about as scandals are
most likely ways things are actually supposed to be. Mark Zuckerberg built Facebook in a privacy-invasive
way intentionally with the aim to turn into a multi-billion dollar conglomerate. New leaks by Facebook’s former operations
manager Sandy Parakilas reveal that the feature Cambridge Analytica exploited in 2014 was also abused by tens of thousands of other app developers. Hundreds of millions of Facebook users are
likely to have had their private information harvested by companies that exploited the
same terms as the firm that collected data and passed it on to Cambridge Analytica, according
to a new whistleblower. Parakilas said Facebook had terms of service
and settings that “people didn’t read or understand” and the company did not use
its enforcement mechanisms, including audits of external developers, to ensure data was
not being misused. During the time he was at Facebook, Parakilas
said the company was keen to encourage more developers to build apps for its platform
and “one of the main ways to get developers interested in building apps was through offering
them access to this data”. Shortly after arriving at the company’s
Silicon Valley headquarters he was told that any decision to ban an app required the personal
approval of the chief executive, Mark Zuckerberg, although the policy was later relaxed to make
it easier to deal with rogue developers. “Kogan’s app was one of the very last
to have access to friend permissions,” Parakilas said, adding that many other similar apps
had been harvesting similar quantities of data for years for commercial purposes. Academic research from 2010, based on an analysis
of 1,800 Facebooks apps, concluded that around 11% of third-party developers requested data
belonging to friends of users. If those figures were extrapolated, tens of
thousands of apps, if not more, were likely to have systematically culled “private and
personally identifiable” data belonging to hundreds of millions of users, Parakilas
said. At this point it is safe to assume that most
people on Facebook had their private data leaked to third parties and are now most likely
floating around on the black market ready to be abused by campaigners, manipulators,
hackers or other malicious people. In the first years of Facebook this appears
to have been major source of platform growth and revenue. Facebook took a 30% cut of payments made through
apps, but in return enabled their creators to have access to Facebook user data. Advertisers have been willing to go great
lengths to acquire personal and private information of Facebook users. Most people outside of the industry, however,
are oblivious to the fact how effective an advertising or a political campaign can be
when they hold millions of profiles with private information. Parakilas estimates that “a majority of
Facebook users” could have had their data harvested by app developers without their
knowledge. The company now has stricter protocols around
the degree of access third parties have to data. In the fallout, Facebook behaves exactly like
any other major tech company that holds users’ private data. They’re incentivized to do as little as
possible, because as long as they can argue they didn’t know about breaches or leaks
of user data, they can get away with it easily. This is precisely what Mark Zuckerberg and
Alexander Nix, the CEO of Cambridge Analytica argue. That they didn’t know data were leaked/acquired
improperly. They both blame Aleksandr Kogan, just some
little guy at the bottom of the corporate food chain who was hired by Wylie and Nix
to do exactly what happened. So why did Facebook all of a sudden terminated
a feature that attracted a lot of developers on the platform and made overall user experience
with Facebook rich with content? Parakilas said he was unsure why Facebook
stopped allowing developers to access friends data around mid-2014, roughly two years after
he left the company. However, he said he believed one reason may
have been that Facebook executives were becoming aware that some of the largest apps were acquiring
enormous troves of valuable data. He recalled conversations with executives
who were nervous about the commercial value of data being passed to other companies. “They were worried that the large app developers
were building their own social graphs, meaning they could see all the connections between
these people,” he said. “They were worried that they were going
to build their own social networks.” This seems to be true as far as we replace
social for advertising networks. Zuckerberg definitely feared that Facebook
was loosing a lot of money for giving essentially free access to its pool of private information. They definitely realized that there is lot
to be made in this industry. So this is when Mark Zuckerberg decided to
turn his company from a social media platform to an advertising network and a data broker. In February 2013 Facebook announced it would
acquire Atlas Advertiser Suite from Microsoft. Atlas allows advertisers to plan campaigns,
buy ads on sites across the web, and measure their impact. It can handle search, rich media and in-stream
video, and display ads, as well as offer APIs for programmatic control of big campaigns. This was a major shift of business strategy
for Facebook. Launching an advertising network like Atlas
could help Facebook get ahead of Google in online advertising. So offering app developers direct access to
its pool of user data was directly counterproductive to the new strategy of creating their own
ad network. Any of those developers could acquire Facebook
data and sell them to the advertisers or launch their own ad networks. This was how Facebook could eliminate their
competition. Facebook describes its approach as “people-based
marketing,” where advertisers can follow users across devices. Presumably that means Atlas can tell advertisers
if someone saw their ad on, say, their smartphone and then made a purchase from their laptop,
or vice versa. The blog post doesn’t go into much detail
about how Facebook is doing this, but the Journal reported that the platform will be
“linking users’ ad interactions to their Facebook accounts,” not just on Facebook
itself, but on other websites and apps. Perhaps most importantly, the company says
it has improved the platform’s cross-device capabilities. The post points out the limitations in relying
on cookies to track users and determine whether an ad is effective: “Cookies don’t work
on mobile, are becoming less accurate in demographic targeting and can’t easily or accurately
measure the customer purchase funnel across browsers and devices or into the offline world.” The company also says that it will be able
to connect online ad impressions with offline sales — an area where Facebook has previously
been working and developing partnerships. After Facebook acquired Atlas, Zuckerberg
rebuilt it from ground up for smoother implementation with its immense amount of user data. They were able to connect online ad impressions
to offline purchases in brick-and-mortar stores two years before Google could offer such a
feature to advertisers. Atlas opens up two new and extremely powerful
capabilities for brands and agencies: It lets them measure ad campaigns across screens by
solving the cookie problem; and it lets them target real people across mobile and the web. On average, cookies have a 59% tracking success
rate, and they overstate frequency by 41%, according to executives on an Atlas launch
panel at Advertising Week. What’s worse, as the internet shifts to mobile,
cookies fail to connect users across devices and do nothing to solve the challenge of mobile
conversion tracking. According to Erik Johnson, managing director
of Atlas, 41% of all purchases start on one device and move to another (typically moving
smaller to larger — phone to tablet or laptop). It uses Facebook’s persistent ID rather than
a cookie, allowing Atlas to measure user activity on mobile and desktop, including mobile conversion
and desktop conversion tracking. Atlas also enables media mix modeling, helping
advertisers understand how to allocate their budgets across devices. This may have the most impact we’ve seen in
years for solving cross-device reporting and cross-channel issues, dramatically opening
up the mobile market. Facebook strategy to integrate Atlas into
its data advertising network was appraised by advertisers and data brokers in 2014:
While the tracking is fantastic, Facebook’s ability to target real people across devices
is even more powerful. This opens up a tremendous opportunity for
brands and their agencies. Facebook’s Audience Network already enables
advertisers to find appropriate audiences on a whole new set of inventory by using signals
such as demographic, psychographic and behavioral data. Now, Atlas gives advertisers access to Facebook’s
targeting precision across the entire web, wherever consumers access it. Facebook is pushing beyond the restrictive
label of “social” and rewriting the rules of the game in digital marketing along the
way. The new Atlas capabilities are a substantial
step in t his direction. If nothing else, it highlights that social
is not just a channel. Rather, social is a fundamentally different
way to understand and execute digital marketing. It is far more about data than platform, and
Facebook is making this vision a reality. Success in digital marketing should be about
finding precise consumer audiences and identities, not abstractions like campaigns and line items. Atlas is making Facebook more people-focused
than ever before, and brands and agencies would be smart to follow suit. It’s pretty incredible that a 20-something-year-old
college drop-out managed to come up with such an impressive strategic thinking. This is what sets Facebook apart from other
social media: it is its ability to track people on the Internet and even in the real world,
across devices, platforms, and with no boundaries. Zuckerberg’s coding determination created
one of the most attractive advertising and tracking tools that is now exploited by manipulative
campaigns, advertisers, and governments worldwide. Despite being well over a decade younger than
its competitors like Google or Yahoo, Zuckerberg was able to create a monster that is literally
everywhere and silently watches and records everyone’s move anywhere they go. One question that remains unanswered is why
did Facebook delete Cambridge Analytica app after the whistleblower breakout in March
2018, more than two years after it terminated the data harvesting feature for all the other
apps? Facebook clearly didn’t like how Cambridge
Analytica accessed the data of 50 million users when they found out about it almost
immediately after it happened in 2014. Facebook even asked Cambridge Analytica to
delete all Facebook data but they never enforced it. What motivation did Mark Zuckerberg have to
not use the power of his multi-billion dollar global conglomerate against one data firm? Zuckerberg’s apology is anything but sincere. He knew what was happening, he was aware everything
was going by design, and he decided to keep quiet about it. This is another major case since the Snowden
leaks of how abusive companies are with people’s privacy. Things would have continued uninterruptedly
if it wasn’t for the current public outrage and the sort of fake outrage by the mainstream
media. Because established outlets are so motivated
to push the Russia gate narrative. They push Facebook into the corner not because
of how abusive and intrusive Mark Zuckerberg’s company fundamentally is, but because he was
cooperating in manipulation and intrusion with the wrong political campaign. The problem is that because much of this coverage
is politically driven, as soon as seats in the government are switched between the right
people, the outrage will fade out and Facebook with its advertising and campaign partners
like Cambridge Analytica will resume their intended strategy. This is where Channel 4 news otherwise excellent
coverage loses a lot of its credibility. They shouldn’t have used this scandal to
give Hillary a platform to portray herself as a scapegoat. Hillary Clinton is just as a puppet of her campaign team, Wall Street,
military industrial complex, and oil donors and lobbyists. She had all media, economic, and political
establishment on her side and her campaign team rigged Democratic Party primaries against
Bernie Sanders. If anyone deserved a voice, it should have
been Bernie because he was the one that tried to win the argument through reason and not manipulation and emotion. So you knew Cambridge Analytica was behind
the leak. You knew they were going to use the data for
a political campaign in 2014 and you could have done everything to stop it yet you decided
to do nothing. You know the ones who created Cambridge Analyitica
monstrosity are Christopher Wylie and Alexander Nix. And you dare to blame this nerd? I mean sure he should have exhibited some
level of ethical codex since he was an academic at the time. But since when do we blame soldiers for being
sent to wars declared by their commanders? The blame is on you, Mr Zuckerberg, Christopher
Wylie, and Alexander Nix. You are the puppet masters. Mark Zuckerberg, you created this monster
that you now can’t even control. And you did this with an intention. Now you have the power to decide the results
of every election in the world. Live with that.

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77 thoughts on “How Zuckerberg turned Facebook into an empire of evil | Manipulation, surveillance, political agenda

  1. obama was praised for the same thing in 2012. praised by the same people now acting like something nefarious happened. shame on demcorats.

  2. That's true, the college drop out was able to create facebook but the problem is the idea of Social Networking (FB, GOOGLE, etc. were created by Michael McKibben, Founder of Leader Technologies and the Creator of Social Networking years before FB find its way into the market place. Trillions of dollars of trade secrets of social networking were stolen from McKibben via IBM. McKibben also helped AT&T (the old mabell) with the introduction of internet. There was an article and a voice conversation with a friend in Harvard when he hacked the work of other students and it so happened McKibben's son was also studying in Harvard during that time. Here is the real story:

    "Did Zuckerberg create Facebook? Nope. #McKibben"

    "Trillion Dollar Rip-Off: Social Networking is a Stolen Trade Secret"

    "Tyrants of Facebook, Google, Amazon, PayPal Exposed"

  3. First off, anywho who is fucking stupid enough to allow their bank details to be given away by facebook is a fucking idiot. Secondly, How exactly can the data you supposedly leave on facebook be used by political parties? I'm pretty sure you have to vote in person.


  5. seriously you think it was cuckerberg on his own? LOL  im sure the cia was only too happy to utilize the invasiveness of social media

  6. Zuckerberg and FB are indeed evil. I’ve got nothing wrong with making billions of dollars, but not when you’re selling your users.

  7. The issue of whether demagoguery should appeal to emotion or the facts goes back to the Greeks; Plato discussed it in Gorgias. Plato created a character who was like Hitler/Trump combined: Callicles. To Callicles truth and facts did not matter – only the ability to persuade. Plato proceeded to demolish that perspective and show that facts mattered more than anything. If emotion is all that matters then people can hate anything. Then you get pipe bombs sent to people. What kind of world is that?

  8. 17:50
    WFT? Never again Zuckface?

  9. These tech giants won’t be satisfied until everyone on this planet has a computer chip shoved up their ass so they can have control of our lives.

  10. Facebook shareholders need to terminate Zuckerberg with extreme prejudice. Most of these tech giants have shown how politically biased and fascist they have become over the last couple of years. These corporations deserve to fail.

  11. The biggest problem about Facebook are the users. It's widely known that this company is harvesting data and people just don't care, because you can stay in touch with your friend "for free" and peek in the live of others. If we really value our privacy, just quit Facebook and stay in touch with your friends in the way we used for decades.. Just meet up and talk person to person, or use your phone not only for social apps, but call your friends actually now and then. When is was young, we did not have all the social online crap, and you know what : I was not lonely, and had personal contact with people, life was more real than. You actually talked face to face about things in your life and learned to pick up the real social signs, because you could actually see there expressions and other real life reactions, instead of just receiving a sad, happy, angry smily, to your story, written down on a screen. It's a given, than many young people don't dare to talk face to face, or even calling there friends, because the can't cope with the real human reactions.. And find it much more safe to write it down on some social media platform, in the safety of their own bedroom. I can't imagine what will happen, when this generation will finally make there way on the workfloor, or will have a relationship, without the safety of a screen in the middle.

  12. FACEBOOK Is Good! In A World Of Chaos! According To Your Words! Facebook Can Separate The Butterfly From The Cockroach or The Scorpions From The Lions! Haven't You Read Technology And Learning Will Increase! In The Age Of The Aquarian! The 21st Centuries?🙏❤🙏

  13. dont you ever wish you could just beat the living shit out of some of these advertisers and stuff? that would be so satisfying. like, how did you ever think stealing peoples information, and or, shoving adds possibly containing malware was a good idea? fuck those people who make those choices, if they got to meet the angry mob that hates them i wonder if they would think twice.

  14. I recently deactivated the gov. ran and operated spying site. Then i get these facebook ads shown to me on youtube (so they are working in conjunction) since youtube is also censured and watches us. Then i activate it just to see whats up. Next thing i notice facebook uses a tactic like ESPN (a sports site) where it strolls up on its own (it did this many times) so i deactivated it again. Facebook has other tactics like making you wait for the notifications even if they are ready. its just psychological warfare on humans. Fuck Facebook!

  15. Facebook and WhatsZap Is Not the real world wide web, only privacy villains. It's just an despicable social network. The internet needs to be redesigned eliminating all surveillance and espionage monopolies from Shadow Government. Is the Zuckerberg's personal life an open book? Has a skeleton hidden in the closet? Why not to share it with everyone around the world, including all genealogy secrets? Or something else, that can be used against you by malicious person? Why not undress yourself in public Mark ?: 'Nothing is sacred. Nothing is secret […] Bregna in my hands […]' ( Trevor Goodchild ). The most terrible thing about expose your personal life for all is abdicating your freedom of speech to receiving threats from governmental, stalkers, corporate or from unknown nature. It's a police state. I hope Facebook has the same fate in the stars as Orkut, Myspace, Geo-cities.

  16. Dude I am so I don’t even know right now man. I have the most peculiar mixture of emotions every time I finish one of your videos. Are used to be very up-to-date with the tech and was constantly on the cutting edge of the new bullshit that the government was trying to pull us like they always do. Through the ever persistent piece of shit that is the American government at least as long as I’ve been alive, and managed to make my life a living hell for like five years, because I was addicted to drugs. And therefore bad. Even though for decades is been coming knowledge among the psychological community that trauma ultimately leads to people doing drugs and other mental illness, our justice system and other social constructs and failed to adopt this as reality.

    My point is I was so excited to be getting caught back up on where were at in the never ending war but at the same time and overwhelming feeling of “ this is completely different from anything we’ve ever faced before.” Especially since I recently began delving into understanding the philosophy and hierarchical structures in AI neural networks we have today this seems ever more Inevitable.

    Yes so thank you for creating these videos and I hope you continue to do so I wish the goddamn algorithm would share them but i’m pretty sure that they work that in LOL. But this information is in that evil and I appreciate it very much.

    I have one question for you:

    There’s clearly a lot of disciplines or at least sections of certain disciplines you have an understanding of at an intuitive level to really understand what’s going on here, at least that’s my assessment. Can you direct me to somewhere I can learn more about this or can you tell me which educational disciplines you think one we need to completely or at least more completely understand the nature of this shit. Like it seems like certain people came to this conclusion on their own obviously but what education is required for that what perspective is required for one to know and to see this ahead of time like Elon musk?

    Thanks again you’re awesome I hope that made sense I’m using voice to to text hopefully I got most of the auto correct that would’ve made this unreadable.

  17. They start to become disgusting …..But i am not surprised.. A stolen product can only be this clean ..

  18. Zuckerface. Only time I ever used it was to to see if a proxy would work to let friends use it whilst travelling in restricted countries in 2009. It did, then I deleted it and never used it since…

  19. He stole facebook from his college friends so what has. Changed about him for lying cheating and stealing ever since

  20. I don't use facebook anymore. I deleted my account around 2 years ago and my life is now better than before deletion.

  21. Bezos, Zuckerberg, Gates, Page, and Brin (Google) all have something in common besides running evil empires. They are all Jews.

  22. looks like I need to change one of my hashtags from #boycottfacebook to #downwithfacebook
    Facebook is illegal, whether the government says it or not.

  23. Unfortunately there are two main problems. There is no real alternative to Facebook and the networking effect. I have tried to get people to use Telegram or Signal instead of Facebook Messenger but they don’t want to because they don’t care about privacy and it’s another app they have to install. There is also no alternative to Instagram / the Facebook app itself, except perhaps Snapchat but that is far from ideal. Plus people don’t want to post things twice, once on Facebook for most of their friends and once on Snapchat for the handful of people they know that use it.

  24. Zuckerchump is just a front man. The DARPA project LifeLog morphed into FB – with CIA and NSA plugged in to suck up all that freely handed over data. But muh privacy….lol

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