How to TAKE RISKS – #BelieveLife

(bounce) – What’s up Believe Nation, it’s Evan. My one word is believe
and I believe in people more than they believe in themselves and my sincere hope is
that if you see in yourself what I see in you, you’ll be
able to change the planet. I started the Believe
Life series to help us learn a little bit more about
ourselves, grow personally and ideally bring some of
what we learn about ourselves to our business to have more success. So today we’re going to
learn how to take risks. Rule number three is my
personal favorite and I’d love to know which one you guys like the best. Also as you’re watching,
if you hear something that really resonates
with you, please leave it down in the comments below
and put quotes around it so other people can be
inspired by it as well. And in you leave it within
the first couple hours of this video going
live, you have a chance to win one of two daily prizes. (upbeat music) (light jingle) (swoosh) – Have you ever heard
that advice to take risks but you felt like, well I
don’t want to take risks, no one likes risks, right? No one wants to say when
they wake up in the morning, “I’m going to take tons of risks today.” Usually risks brings about fear. We’re worried that if we
take a risk, we’ll fail, other people will judge
us, we’ll look stupid, we’ll feel uncertained
or unsure of ourselves and nobody likes those
feelings or those outcomes. So as much as people say take
risks, it’s easy for us to say “Nah, I’m not into that.” But we also know intellectually
that we can’t grow unless we take more risks. That your next level of success,
that leap from this level to that level, there’s
going to be risks there. You know, it’s from here to there and there’s that gap in between. You don’t know as you take that leap if you’re going to do
well, that’s the risk. You might fall, you might
fail, you might not do well but if you’re not making those
leaps and taking those steps, you’ll always be stuck
where you were yesterday. And to grow, we’ve got
to have a lot of courage to jump into those risks. (light jingle) (swoosh) – New businesses start out small and so, it would be very easy for
say, the person who runs our US books category, to say “Why are we doing these
experiments with things “that generated a tiny
bit of revenue last year? “Why don’t we instead focus
those resources and that, “all that brain power
on the books category “which is a big business for us.” And instead, that would be a
natural thing to have happen. But instead, in side Amazon,
when a new business reaches some small milestone of sales, email messages go around and everybody’s giving virtual high fives for reaching that milestone. And I think it’s because we
know from our past experiences that big things start small. The biggest oak starts from an acorn and you’ve got to reckon… If you want to do anything
new, you’ve got to be willing to let that acorn grow
into a little sappling and then finally into a
small tree and maybe one day it’ll be a big business on its own. – Another guy interviews,
a man named Kyle Bass. Kyle Bass took $30,000,000,
gathered money together, a lot of money but other people’s money, turned it into 2,000,000,000
in the middle of the Subprime crisis. When the whole world
– That’s a very – is blowing up.
– big return. (Tony laughs) – You could say that to the ears right? – [Man Interviewing Tony] Oh my God. – So I’m like how did you
do this, it’s historic. If there was several books
you read and they open up the chapter in some of the
most historic books recently, the gentlemen who wrote,
Fly Boy’s also wrote one of the books and
starts out talking about Kyle Bass doing this,
this incredible piece. It’s like being there with him. But the way he did it
was, he risked six cents to make a dollar, and you
just leverage that up. So he could be wrong how many
times and still break even? He could be wrong 15 times and make money. So what, he’s also smart as hell. He looked at things, he evaluated things, it’s more detailed that
I explained in the book but the core they all have in common is they risk for valuable returns. (stomp)
– I want to make whatever I’m doing harder. I know that sounds weird but I’m like, how could I make my job more difficult? Because in taking that risk to make it more difficult, I’ll grow. I’ll give you guys an example. Last weekend, I had
the blessing to keynote a conference in New Orleans,
some of you all were there. It was at the Superdome in
New Orleans which holds like 100,000 people but they
kind of spliced it in half with a curtain and they had 28, 30,000 people in the audience. This was for the Beachbody
convention and it was a blast. Now I could get up and
talk to 20,000 people pretty regularly in my
life, I’m doing it again next weekend, it’s what I
do as a motivational speaker right, I’m used to doing that. But I could just go on stage
and do my thing and get off and that wouldn’t be serving
the audience as much. And so I ask myself, how
can I make this presentation even harder on me so that I can grow? So I texted two of my
friends who happened to be in that organization, Tony
Horton, many of you guys know he is kind of the
founder and trainer for P90X, and Chalene Johnson’s who does PiYo. And I texted them both, I
said, “What’s your hardest “exercise move that
people usually can’t get?” Cuz both those people are
going to be at the conference and this was a lot of their super fans so I was like let’s go. So Tony told me, he’s like, “The donkey kick is the hardest one.” The donkey kick is
basically you do handstand, you kick your legs out, you
land back plank position, you run your leg through like
threading the needle in yoga, and then you return and
you do a burpee, okay. And Chalene said, “Well
the hardest one is like “which cause the Piyo flip,” which is like imagine doing a bridge,
right, but then going to kind of one arm and it’s
like you’re doing a bridge this way and one arm goes that way. I mean, it’s not easy. So I decided in front of 20,000 people to do those two moves
back to back in a suit. So imagine doing a handstand in the suit, kicking your legs out,
threading the needle, then flipping over doing
a full extended bridge. Not easy, but I did it
because it would be hard. Does that make sense? Part of the reason I got
better as a speaker is because I was pushing myself, pushing myself. I mean, I used to be… It’s very comforting and
easy to give a big speech and you know, have a transcript or all these notes to read from. But I said, “One day I’m going
to be able to get up on stage “and give a speech with
no notes whatsoever.” Now that’s hard, that’s not
comforting, it’s not easy. But it’s by putting challenges in front of ourselves that we grow. And that’s part of taking risks. You know, I will say to people,
“Look if the only challenges “you’re dealing with in life
right now are the ones that “life dealt you, then you’re not “living a fully conscious life yet.” And what I mean by that is
you’re living a life of reaction. If you’re not moving and put… If you’re not moving
towards harder and more difficult goals, if you’re not
giving yourself challenges, if you’re not taking risks
consciously, then you’re just reacting to the world, you’re not growing. And so, challenge yourself. The next time you’re
going to go do something, your art, your career,
put yourself out there, try something, make that sales call. How could you challenge
yourself to make that process even harder so you get better. – Both of us right, have given
up a lot for our careers. And being successful, and
most people don’t like it when I say this, it has costs. We’re not having children
or not having friends or not having a social life. And so at some point, you have to decide whether that cost is worth it or not. The question isn’t
really whether you should take this risk really is it? It’s what else do I really
want to do in addition to this. Am I right about that.
– I think so, yeah. – And I think maybe that’s
how I view the risk is I’m not necessary risking
my company if I decide to push it further, I’m risking my life. – It’s not just writing a
check, it’s I now have to give like a part of my finger. – Yeah – Forever.
– Cause it’s going to take more of your time. – Forever.
(beat music) And so that’s the tradeoff. – I truly believe that
whatever you have as a skillset and if you want to start
a business, it cannot be outside of the horizon
on where you’re at today and where you want to get to. So if you’ve absolutely
come into an industry and never been exposed
to it, talked to people in that industry, have any context for it, have any experience whatsoever,
that is kind of crazy. I really think it should be about you… The first leg of the business,
the first testing zone, the first revenue should
be about 20% further than where you have been in the past. So may you’ve done the
work, you’ve worked for another company and
now you want to do that as your own business. You’ve already got that part, the 20% is really starting the business. So I call it within the
horizon of where you’re at and where you want to get to. And every time you get to that new level, the cool part is the horizon
gets further and further away and that’s how growth happens. (swoosh) Thank you guys so much for watching. I’d love to know what did
you think, what did you learn from this video that you’re
going to apply immediately somehow to your life or to your business. Leave it down at the comments
below, I’m really excited to hear from you and
if you leave a comment within the first few hours
of this video going live, you might win one of our two daily prizes. I also want to give a quick
shout-out to Mark Drager. Mark, thank you so much for
picking up a copy of my book Your One Word and for being
in the book, Your One Word, and then taking that picture
and posting to Instagram, I really really appreciate the support man and thank you for sharing it. Thank you guys again for
watching, I believe in you. I hope you continue to believe in yourself and whatever your one word is, much love, I’ll see you soon. (swoosh)
(bounce) – Right now many of you
know, I have a podcast, about to change that podcast
from something that’s been very successful, you know,
we had top 10 for over 100 weeks in my category, we’re
completely changing that up. So for those who listen
to The Charged Life, that’s going to be
switching up this weekend to The Brendon Show and it’s completely
different, it’s a new format. We don’t need to do it,
the old way worked fine but part of taking risks
is making yourself evolve, not being the latecomer
to evolution, right? So think about how can you
do something different. I’ll give you an example. When we first started my YouTube
channel back in like 2014 when we really started to
doing weekly YouTube videos, Travis had this great idea, he said said, “You know what, what if we did our videos “in black and white?” And back then, nobody was
doing videos in black and white on a weekly basis as part of a show, certainly not in personal development. So we did it, it was completely different, it was a risk for us,
I mean, would it work? Going from color to black
and white in the modern era? It did and some of those
videos took off I mean, 1,000,000 views, 2,000,000
views, now some of them entering their 3,000,000th view. That happened because we decided to take a risk and be different. So how can you be
different in your category, in your career, in your field of interest. Whatever you’re doing, how
can you purposely choose to evolve and do something
different cuz that’s a risk and sure, not all risks are
rewarded, but I’ll tell you what’s never rewarded, stagnation. – I think risk is important
for everything company, I think it is the essence
of entrepreneurship whether you’re the smallest
company in the world or like Google, the second
largest company in the world to take smart risks all the time. I run this experiment
frequently with groups where I give them two choices,
choice A and choice B. So choice A is you get
to deliver $1,000,000 of bottom line value to your
company this year guaranteed. Choice B, you get to
deliver $1,000,000,000 of bottom line value to
your company this year but only with one chance in 100. So everyone does the mental math, I say “Who wants choice A?” Nobody raises their hand. “Who wants choice B?” Everybody raises their hand,
it’s got an expected utility, it’s 10 times higher than choice A. And then I say, “Who here
believes that your boss “wants you to choose choice B?” And not a single person in
the room raises their hand. I mean, it’s typically
a large multinationals who want to be innovative. And then I say, “You don’t
need a lecture on innovation, “you need a new boss,
you need a new context.” I really think it’s the
context that matters. We all inherently understand
that taking smart risks is the right thing to do. Now what counts as smart
and what counts as a risk is different in different
parts of a company or companies of different sizes. You can tolerate a PR fiasco much easier if you’re a tiny company
cuz no one’s watching you than if you’re a large
company for example. So the calculus is
different but the principle is still the same. The only way to stay
sharp, to stay growing, to stay relevant is to take
smart risks all the time. – [Narrator] When we talk of (slow piano music) risks, we are being confronted every single day with choices we have to make that are going to change our life forever. (slow piano music) Those that believe in
the power of their dreams end up manifesting them. Being brave, taking risks, following your heart. A lot of us are comfortable with our life but through that comfort comes a lot of anxiety, a lot of worry, a lot of stress. Why? Because we are still living
the same old routine. Risks are all about expansion, embracing the new. So you have to get uncomfortable to feel at peace. Risks are all about uncertainty. That’s why a lot of us, we stay away from it, well away from it. But you see, we are not afraid of the unknown. Our projections of the unknown is what is terrifying. Just imagine, picture the scenario. You have 24 hours to live, what are you going to do? (ponderous piano music) (swoosh)

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39 thoughts on “How to TAKE RISKS – #BelieveLife

  1. "The question isn't really whether you should take the risk, its what else do i really want in addition to this"

  2. Astro Teller says "…[T]ake smart risks, all the time." Brendon Burchard says, "You can't have growth without taking risks." multiple times. I want to take risks, but I know better than to do something stupid.

  3. My number one take away from this is, you’re not going to feel like you’re living up to your full potential if you stay stagnant. Always change, grow, and take smart risks.

  4. A risk you take in yourself formed under a will to succeed ! Is a risk worth taking !
    Not to mention the gratification that comes from a risk reward is like standing on the top , no matter how small the reward , because it is still a greater growth foward ! #BTA11

  5. One thing I learned is to increase difficulty in reaching your goals and dreams. It's easy to be too comfortable and relax too much but that is not the best way to improve growth and creativity. We should challenge ourselves to do more, and be more.

  6. Just take the risk. I will invest now that small amount. Tony said he took 6 cents from a dollar towards risk and amazing results. I can take a small amount from my income to risk and be smart and achieve change grow or learn what not to do. Love it Evan

  7. Almost one million subscribers 😮
    When I subscribed to this channel it had 200k subscribers, and now 800k!
    it shows your effort Evan, and the risks you took to get here, thanks for all the great content.
    I'll wait for the 1 million sub special or giveaway haha 🙂

    Visionary leaders anticipate change then position their organizations to meet it. These changes often involve risks but leaders welcome risk and encourage followers to accept the challenge. Risk is the product of investment multiplied by the probability of failure.
    The actions that you take when you make changes are similar to the actions you take as an individual when you are in pursuit of your personal dream. You FOCUS on the VISION. You make a plan to get your team to the starting line and make adjustments until you find something that works and moves your team forward. A reversal is nature’s way of telling you to try another way. It is FEEDBACK not ultimate failure. When your team sees that you will not give up until the victory is secured, they will want to follow your lead. Keep going. Keep leading. Change the spelling of the word IMPOSSIBLE to I’M POSSIBLE. Change the word problem to “unsolved opportunity.”
    You must believe before you see. Every problem has within it the seeds of its solution. Whenever we have a problem (UNSOLVED OPPORTUNITY), it means we are being presented with the possibility of growing. As soon as you begin to learn from your difficulties, life gets better.
    Change happens in a moment. A breakthrough happens in a moment. What is a breakthrough? A breakthrough is that moment in time when something impossible becomes possible. Not just intellectually but you do something about it. Success is about commitment to results. Failure is the least line of persistence.–Tony Robbins

    I want you to be clear on a few points and understand the “why and because” this particular strategy will work for you. If we are to survive, we must have ideas, vision, and courage. These things are rarely produced by committees. Everything that matters in our intellectual and moral life begins with an individual confronting his own mind and conscience in a room by himself. This is not to say that you, THE LEADER, are responsible for finding all of the solutions. What I am saying is that it is up to you, THE LEADER, to have faith in the Universal laws. The specific laws that I am referring to are that “THOUGHTS ARE THINGS” and that the first law of the universe is “ORDER”.
    When you have faith in the Universe, and its laws, you may use these laws just as you use the law of gravity. You can count on it. Let me give you a pertinent example. If you are facing a challenge in your organization that calls for a methodical change of tactics (for whatever reason), call in your leaders and ask for their help. Ask them to FOCUS on the VISION clearly. Ask them to clearly see the end result that you are seeking. What this will do is to send their thoughts into the Universe. An awesome thing happens when you do this. A synergy of thought is created. Addition becomes multiplication. 1 plus 1 equals 4. The more quality people you have working on the issue at hand, the stronger the “VIBE” that is sent out to the Universe. The first rule of the Universe is order. Get that combination lock to open for you by having the right numbers in the right order to open the lock. Have everyone share their ideas without anyone passing judgement. This gives you two more opportunities to succeed. First, a “dumb” idea may trigger a great idea with another person. Second, someone may be able to “piggyback” an idea from something that was said.
    "Life will pay whatever price you ask of it. But you know what’s interesting? You’ve got to ask intelligently. In the Bible it says “Ask and you shall receive”. Pretty good formula, we ought to look into it. But you know what? It says ask and you shall receive but, I’m sure it meant ask intelligently and you shall receive. I am sure that is the meaning. I am sure He didn’t mean BITCH and you will receive. Whine and you will receive. I don’t think that that was the instruction. Now if you were going to ask intelligently, number 1, you would have to ask specifically, wouldn’t you? You wouldn’t ask in a general way. People do this all the time. I want more money. Fine, here’s a buck…get out of here. Very often you’re getting what you are asking for. You are just not aware of how general you are asking. Clarity is power. The clearer you are about exactly what you want, the more your brain knows how to get you there. When you decide what’s most important to you, your brain goes after it. You’ve got to know the exact RESULT that you want to achieve. Knowing “how” you are going to get there is less important. Your brain will take you there if your result picture is clear enough."
    Tony Robbins
    Henry Ford was trying to build a particular engine to upgrade his cars' performance. He brought all of his leading engineers together and explained what he wanted. To a man they all said that it couldn’t be done. Impossible. Mr. Ford said, “That’s fine. Keep working on it and share your ideas.” Mr. Ford insisted that the group of engineers get together every day until they came up with the answer. They did so for more than a year. Finally, they came up with a solution. Mr. Ford had faith in the Universal laws and backed that up with his check book. For a whole year Ford had nothing to show for his investment. His faith ultimately paid off handsomely. We call this collection of leaders a mastermind group. When people focus on a particular thought the Universe will respond.
    There are examples of this phenomenon throughout history. Hitler’s band of evil men is an example that the laws work whether you are consciously pursuing them or not and, whether you are using the laws for good or for evil. The law works just as the law of gravity works: without prejudice. Other examples are our own American Revolution and the construction of the Constitution of the United States. In the former example there was a unification of thought by men of significantly different circumstances as to wealth, education and geography. In the latter example there was a merging of men with significantly different political postures creating an incredible document that has served the test of time better than its authors ever imagined.
    Think of all the congruencies that exist between that storied document and a proper vision statement. It was written to be timeless yet its creators knew that technological and other types of advances were certain to take place. Having that foresight, the Founding Fathers built into the document the provision that if something was so obvious that the document needed to be changed, that it could be changed by a three fourths majority.
    The "ART" of RISK TAKING requires PERSISTENCE and FLEXIBILITY. These are seemingly polar opposites, but they are not. They are traits of good LEADERSHIP.

  9. 7:18 – "If you're not taking risks consciously, then you're just reacting to the world, you're not growing. And so, challenge yourself. The next time you're going to go do something, your art, your career, put yourself out there, try something, make that sales call. How could you challenge yourself to make that process even harder so you get better? Both of us right, have given up a lot for our careers. And being successful, and most people don't like it when I say this, it has costs. We're not having children or not having friends or not having a social life. And so at some point, you have to decide whether that cost is worth it or not. The question isn't really whether you should take this risk really is it? It's what else do I really want to do in addition to this. Am I right about that? I think so, yeah. And I think maybe that's how I view the risk is I'm not necessary risking my company if I decide to push it further, I'm risking my life." — Brendon Burchard


    How to TAKE RISKS —#BelieveLife

  10. I believe when you take risks, the risks have to be something you are willing to fail for. It should only be visualized as a success until it actually fails. What we call risks are really rewards because even if you fail you will "learn" from it and become better at the next thing…..

  11. "Start out Small" and "Increase Difficulty" this two are sort of related on my view, you start small but also cant get stuck there on a comfort zone so you increase the difficulty and take risks. #BTA6

  12. Hey I just wanted to say that the clip from 13:04 on may be taken from "Chispa Motivation" but the speech actually is from Ralph Smart and his channel "Infinite Waters (Diving Deep)". cheers

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