How Facebook tracks and manipulates everyone, everything, and everywhere – Delete your Facebook now


Facebook privacy policy is a masterpiece of deception. It’s intentionally vague, open-worded and
doesn’t have any universal boundaries that would put reasonable limits on Facebook’s
tracking. The data policy uses blanket terms like third
parties, to cover a vast range of activities that allow Facebook to follow your every step
and do with that information whatever they want When you agree to the terms of service, you
as an Internet citizen cannot even imagine the uses and value your personal information
has to Facebook and the database marketing industry behind it. Facebook doesn’t just collect all of your
personal information you upload on their website through private chat conversations, expressions
in likes and comments, or posts on your newsfeed. Facebook will plant permanent trackers on
your mobile and desktop devices to follow you around the Internet to map all of your
browsing history. In cooperation with its marketing partners,
Facebook helps to match that information with your real-life data like social security number,
physical address, age and family relationships. Where does your data go after Facebook collects
them? What does Facebook privacy policy really means
for your personal information? There is an entire industry developed behind
Facebook’s business model violating your privacy. It doesn’t often make headlines and operates
as secretively as high-profile banking. And just like clandestine predatory banking
threatens financial stability, Facebook is standing up for industry that poses a threat
to democratic values that enabled creation of Facebook in the first place. In the next few minutes, you’ll learn how
Facebook stands behind major data broking conglomerates who boast with their ability
to predict and influence consumer behavior based on the data collection facilitated by
the Facebook company. Nothing that’s mentioned here is a conspiracy
theory. The analysis is made of publicly available
information and everything will have sources in the description below. Hopefully, information presented here will
help you understand the intrusive scope of Facebook privacy policy and maybe give you
enough reason to want to stop using Facebook immediately. Because their manipulative marketing practices
threaten everything free and democratic world stands for. What Facebook does with the privacy of Internet
citizens is currently not regulated or supervised and you don’t have the option to opt out,
even you don’t use Facebook at all. We are in an alarming situation were big database
marketing industry collects private and personally identifiable information on almost all adults
on the Internet. This information is used to make blanket judgments
about people based on how profitable their trading algorithms view them. It’s an uncontrolled joint mechanism with
the intent to influence and manipulate people for their own benefit, where consumers have
no say whatsoever. Trading happens about them, but without them. You should have a say in this. You should now what’s happening to your
private information, and where it goes once Facebook collects it. You should have the right to opt out, and
not be an involuntary target of advertising industry. This year Google announced that it will track
users offline behavior by connecting online advertisements to purchases in brick and mortar
stores, to verify its clients online ad impressions. Meanwhile, Facebook has been actively doing
this since 2014. With the freshly rebuilt ad platform called
Atlas, Facebook launched unified tracking mechanisms to allow marketers to follow users
across thousands of websites and mobile applications. The service promotes itself as “reaching
people across devices and bridging the gap between online impressions and offline purchases”. Atlas made it possible to identify specific
subjects for targeted advertisements opening up the world of possibilities for influential
marketing techniques. Analytics algorithm made it possible to determine
certain personality traits to exploit for profit. They could find people with propensity to
gambling, abusing knowledge of private information that shouldn’t have been know to them, just
so that they can deploy manipulative advertisements. Atlas uses data to make stereotypical assumptions
about people based on their race, gender, location, and influence a specific behavior
according to societal expectations. Sometimes even enforcing trends like body
shaming of young men and women, exploiting people more susceptible to predatory lending,
or taking advantage of addiction weaknesses like smoking or alcohol. People make mistakes, and privacy is to protect
them from being exploited for those mistakes. This is what happens when an entire industry
forms around abusing people’s natural and perfectly reasonable need for comfort and
convenience. Facebook’s affiliated mobile applications
and web services give them access to your location, phone number and telemetric data
from your mobile devices. All that’s necessary to develop capability
for its marketing partners to make and maintain permanent self-updating profiles. Advanced algorithms rank people’s profiles
according to their monetization opportunity. “Waste” is a common word used to describe
low level targets with little expectations for profit generation. Usual practice to deal with people ranked
in this way is to put them on slower customer service lanes, and offer discriminatory pricing,
What Facebook cannot track for themselves, its advertising partners will do it for them. Facebook is affiliated with over 190 marketing
partners that together form the biggest database of personal information in the world. They are all elite members of the marketing
class, but the most famous names are Exparian, Axciom, Epsilon, Vidsy Adobe, and Oracle. According to a Federal Trade Commission report,
seven out nine data brokers buy from or sell information from their databases to each other. These are channeled through series of data
broking companies, making it impossible to trace original source of particular data element. The whole industry operates on a highly clandestine
nature, offering strong encryption to its clients, but near zero level protection of
consumer data. Privacy for corporations, but surveillance
for everyone else. Security breaches and hacker attacks are regular
routine, to which marketing industry exposes your private information. One of the biggest brokers, Epsilon, had its
database breached by unknown hackers. The breach exposed millions of email address
and consumer names for Epsilon’s top clients including JPMorgan Chase, Citibank, Target,
and Walgreens. It was never disclosed how much data was stolen. Given the nature of current cyber laws, we
may have never heard of countless of other potential breaches. Your private information could be floating
around the Internet and you have no way to stop it. Axciom adopts an all around approach to tracking
your private life. Within high circles in the company, it’s
known as “360-degree view” on consumers. It uses its 40 year old database of offline
information collected from government sources and self-reported surveys, and past few decades
of digital surveillance to develop its own classification system to rank consumers. This system, called PersonicX, categorizes
Internet users to one of 70 socioeconomic classes, each being marketed by its own rules. For example, this system can determine whether
someone is tech savvy, if they prefer to use online banking, mobile devices, are price
sensitive, and come from upper-middle-class. With no spouse, they are assigned a class
“savvy single”. Thus, they’ll be marketed special tech deals
with price coupons to appeal to their interests and price responsiveness. Whatever there is to know about this person
is used to create a personalized deal to influence them to click on the ad and make a purchase. This, however, wouldn’t be be possible without
a targeted invasion of their privacy. The goal is to make sure a consumer buys from
one of the members of their marketing chain, and not someone else. But that someone could have been a medium-sized
retailer, who is in disadvantage, because he doesn’t spy on your private life. This retailer gets excluded from the Internet
visible to you, because he is not part of the elite wolf pack. We are being told that online marketing is
anonymous, so it doesn’t matter if they breach our privacy. But Axciom proves this is exact opposite of
what marketing industry really does and wants. AbiliTec Digital, one of Axciom’s many products,
is described as “customer recognition” service. It works to link history of data with people’s
names, nicknames, email and home addresses, and phone numbers both mobile and landline. In 2014 Axciom’s CEO boasted to have dropped
1.1 billion third party cookies on people visiting client’s websites. Why does he boast now? It’s a marketing technique to attract even
more clients and expand the industry. Just like their website “aboutthedata.com”
where you can take a peak at your data file. However, this is just a major publicity stunt. I don’t recommend that you proceed with
looking yourself up on their website. First of all, you’d have to provide various
personal information, like your full name and social security number. You’d voluntarily give them even more of
your private information. Secondly, it might not even work for you anyway. The website asks its users to update the missing
data or correct if something’s wrong. Again, you would only provide them with more
personal information, and confirm that your advertising ID truly matches your real identity. In 2012, companies spent over $2 billion dollars
on third-party data about individuals and billions more on credit card data, just in
the United States. This personally identifiable information is
used to specifically target individuals based on their unique advertising profiles. The whole process of targeted advertising
happens through mechanism called high-frequency trading. It’s derived of algorithmic trading on stock
exchange, were each transaction takes milliseconds to complete. Transactions are decided on by bids, where
the highest bidder wins. Such trading occurs in online advertisements
as well. On ad exchange, marketers place their bids
for ad space on websites where they identified highest prospects of success. Automated ad sales system allows website operators
to sell their ad space to the highest bids. Websites use numerical customer codes derived
from uniquely identifying cookies placed on web browsers to track online activities of
their visitors. An ad exchange then takes these profiles,
and cross-reference them with their third party data aggregates using information like
sex, age, interests, income range, and history of purchases. The exchange analytics then determines fair
market value of websites visitors and the ad spaces available to show them. The whole process has to take less than 50
milliseconds. What you are going to see on a website is
determined before the page even loads. That’s only possible because of the self-updating
trackrecord of your online activity. Companies maintaining these ad exchanges are
PubMatic, Rubicon, Google’s DoubleClick, or Facebook Exchange. Facebook Exchange is now shifting towards
Dynamic Ads. Each of them make annual revenues of billions
of dollars from advertisers paying for display ads. This is what makes Facebook such a huge fortune. The social network is just a pretty make up. Once gathered, the available data is listed
in consumer data products catalog. But these are not anonymous statistical categories,
as you would expect. Axciom’s clients can buy hundreds of details
about individuals and households lumped together in elements, like Christian families, money
seekers, dieting/weight loss, and smoking/tobacco. There is even an option to choose a race model
– caucasians, hispanics, african-americans, asians and so on. A a specified retailer selling let’s say
portable computing goods can ask Axciom for specific information on million college students
living in urban areas aged 18 to 25. Axciom then asks for further identification
of the retailer’s customers. Whenever you pay for goods with your credit
card, your identifiable information is scraped from your credit card company. If you supplied your ZIP code or phone number,
that information is also tied to your advertising ID. The list of people who can thus know your
purchasing or browsing history expands as quickly as the whole marketing industry. The advertising is never anonymous. At best, it’s pseudonymous. Each person using the Internet is automatically
assigned an identification code that’s continuously updated and cross-referenced with database
of your public and private personal information. However, Stanford University found out that
many websites actually leak personally identifiable information to third party trackers, matching
user IDs with their real names. The independently funded research found evidence
of tracking companies stockpiling databases of clickstreams – collected browsing histories. The tracking starts from day one and continues
until each clickstream can be assigned a pseudonym (the unique ID). If you click on an advertisement, first party
leaks your personally identifiable information to a third party. Most frequently it’s gonna be your username
or user ID, but it can also be your IP or email address. In most cases, third party companies act as
first party at the same time – like Facebook, Twitter, or Google+. The third party then buys identifying information
from a “customer recognition” service. It’s also possible for a third party to
exploit security vulnerabilities to learn about your identity. Finally, the third party matches your pseudonymous
data against their identified data, creating a finalized version of your profile. It doesn’t matter at which point in the
future they manage to attach the ID to your clickstream. Identification affects the data in the future
as well as retroactively, and thus only needs to happen once. Sometimes, websites leak your username to
dozens of third parties at once. For example, Photobucket would send your username
embedded in its URLs to 31 companies. Filling out wrong password on the Wall Street
Journal website will get your email address sent to 7 companies. These websites behavior never gets mentioned
in their privacy policies. And the same goes for Facebook privacy. The Facebook privacy policy might as well
just look like this: Using our services you agree:
to give us permission to spy on your EVERY movement and activity 24/7, within Facebook
as well as all over the Web and your offline physical activities, and store this information
indefinitely and permanently. to share all information we have about you
with anybody who is willing to pay for them or at least ask for them nicely. We make sure our advertisers, our third parties,
and third parties of our third parties, know exactly who you are and what you do, so that
you are more susceptible to manipulation and surveillance. Facebook doesn’t explain that they use your
private conversations, your browsing habits, track record of articles you read, videos
you watch, music you listen to, things you buy, to create and maintain a unique psychological
profile of your identity to store permanently and use indiscriminately by the whole industry. Tracking users activity on their own website
is one thing. But actively pursuing collection of information
on people’s activities on the Internet just steps over the line by miles. People don’t know how websites work and
talk to each other, so they rationally believe that what they share with Facebook, stays
on Facebook. People think nobody listens to their online
conversations, because nobody does it in real life. People think sending emails is like sending
letters in an envelope, when in virtual reality, everything is visible as text on a postcard. By walking out of a brick and mortar store,
your interaction with the business ends and everything you do the moment you step outside
is unknown to the owner of the store. Purchase goods online with the same retailer,
and suddenly it’s not enough to just pay with money. You have to unknowingly hand over all of your
past and future life as another form of payment for using their service. Technology is several steps ahead of our understanding,
and society and laws haven’t caught up yet. It creates a loophole for an entire industry
to flourish, while values that hold together the system in tranquility and freedom are
being torn apart in the process. We might just have reached a point were we
have to collectively decide that profit of a few doesn’t necessarily serve the greatest
benefit for us all. There is no solution where marriage with these
companies is still a reality. You can’t have your private life protected
while still agreeing to these privacy policies. You have to stop using Google. You have to stop using Facebook. It’s not just the government surveillance
that’s a problem here. The whole industry went rogue. There has to be a new regulation that catches
up with our privacy standards of the past. If the commercial Internet destroys everything
that allowed it to become reality in the first place, then this will make it into history
books as a failure of free society to guard its own liberty. Do we want to live in a world where a handful
of marketing companies control all private information of every adult Internet user? Soon, Internet will be used by everybody on
Earth. Not using it will not be an option. Next privacy policy might as well just be
“when turning 18, you agree to have your life monitored 24/7 to be used by advertisers
and the government for all general purposes. If you disagree with this policy, feel free
to opt out of living.” Is this what convenience has to cost us? The solution to this problem is simple but
not easy. We need a dotcom equivalent of do not call
law. Do not call law is a regulation maintained
by the United States Federal Communications Commission that keeps a registry of people
wishing to opt-out from telemarketers calling their numbers for advertising purposes. Similarly, online marketers and websites should
not be allowed to track Internet citizens, if they wish to opt out. Tracking of browsing history should be illegal. No website needs to see what you do outside
of their services to “improve their services”. Tracking of logged out users through like
and share buttons on websites should be banned. Likewise, companies should be barred from
collecting information on people visiting websites using their third party tools like
Google Analytics or Facebook advertisements. When you visit a website that uses Facebook
adverts, you are not using Facebook services, and should not be subjected to their data
collection. Your browsing history should be between you
and your Internet Service Provider and no one else. ISPs shouldn’t blackmail or deceive you
into defaults. Just like Facebook, Google’s business model
also stands in the way of free and open Internet. You can also learn more about Google’s dirty
industry practices that threaten free market and digital rights in my other video. If you feel like Facebook privacy policy is
too much for you, you can find ways to protect your online privacy. There is a useful guide on privacytools.io
where you can learn privacy protection step by step. I also made an easy to follow video tutorial
on how to protect your privacy online that you can use even if you are not tech savvy. On this channel, I want to work on exposing
clandestine business practices that go against our digital rights and individual freedoms. If you want to see more analyses like this
one and useful ways how to protect your online identity and privacy, subscribe to my channel
for more videos in the future. Please share your thoughts in the comment
section. It’s essential that we spur debate about
Facebook privacy problem. Sooner or later, this is going to have be
about more than just installing privacy extensions on your browser. Facebook’s marketing industry already started
the legal battle. It’s our turn now.

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75 thoughts on “How Facebook tracks and manipulates everyone, everything, and everywhere – Delete your Facebook now

  1. Always hated and never trusted Facebook since day one, and this video has both made me proud with my decision to never touched that website, and to have avoided the terrible invasion of privacy they have done over the years….

  2. I have Facebook account, but I didn't fill my personal information, email I use for registration was purposely created for this and it contains fake information about me,I don't post anything, I don't share anything…. all I do is keeping in touch with few people… I have always thought they have nothing on me…. although I was digging deep in FB account and privacy settings to find out that you can disable SOME of data collectable options. But not all.
    I am not a fan of FB but I found out it has proven itself quite useful ( during finals mostly)…
    but it doesn't change the fact that this is a real shady behavior and it should be banned.

  3. Can you explain how all of the information is tied to the 5g network? Also you should combine every 3 videos you make into a series of free "documentary" and get it all over the web so it always exists. Please and thanks

  4. And there's still much more crazy stuff going on, I think this is only the beginning of a long facebook video series lol
    For me, I deleted my account a while ago and blocked everything facebook related network wide + in each client using a blocklist. It's better than nothing I guess..
    Thanks for your good work man!

  5. https://www.facebook.com/help/224562897555674/ in case people want to delete their facebook account you click on " let us know." and it will direct you too the actual screen where you can delete the facebook account. Now will it delete the data it says it does but who knows.

  6. This kinda stuff will never change because it brings in money and business to the site that takes the info and the company that buys it to target people the only way to stop this is for everyone in the world to change identities and never use the internet again

  7. Great video as always. I was wondering if you could make a video on online dating and privacy? I curious how it can affect us privately and socially.

  8. The best facebook video ever 😀 I am not using facebook for two years and I think that was the best thing I ever did 😀 good job guy keep going

  9. Your solution is so intuitive….

    is social security number beneficial or staying out of it a good choice

    Here in india they started to make Aadhar (similar to SSN) mandatory… Should staying of out this unique id is a good choice

  10. No google, no facebook. The only solution to get away from tracing is just to simply not use the internet. Which is very dumb

  11. The productions values for such a small channel are incredible, I see channels with 100 times more subscribers than you have with lesser production values.

  12. So messager of Facebook is doing this as well? Oh dear and I am aware to not use fb because it makes me depressed so I try to delete old or maybe I should delete/unlike all the things on fb. Likely none of that will help really.

  13. The sad thing is I had an argument with my friend last friday about why me deleting my facebook account the same week was stupid; that Facebook has become a dependable part of virtually everything we do and thus, it's a lot easier for facebook to keep their people even if said people REALLY want to leave (like me).

  14. you know what, fuck that, would do the same and I think collecting private data isn't so bad – the people on there are the horrible thing (at least for me, cant control emotion when im reading something stupid or double standards).

  15. Why I find odd is that seemingly Suckerberg has a reason to think that always wearing the same clothes, namely taken out of a number of indistinguishable sets of T-shirt and jeans (probably even to his underwear) is a necessary detail to promote his brand. I know for fact that Hitler had the exact same thing with clothing on public display. (Irony twice.)

  16. Fifteen years ago we, the internet users were the targeted market. We were the clientsof the social media that were designed to suit the needs of the average social network user. Nowadays the users are no longer the targeted market. Today we are only data providing cattle for the big company's milk machines.

  17. well, they aren't always correct! they can mix up one person with another. it's been done in some really embarrassing ways.

  18. Terroist groups both Foreign and domestic could aquire such data… To Target individuals!!!… Very dangerous!… National security threat! … That is the undoing of the United States….

  19. I have a grand question…I might like to address… As you know in many cities government offices have closed… And ask you to use internet. How do you do that without risk to privacy being… As Google also being used by mentioned third party terroist!
    Nobody agreed to such practices…

  20. Soon it seems like history repeats itself but not on social medias favor, but in favor turning our computers and high tech smart iphones back to whete they came from, the. Army and military. I believe it had been one hectic. Two or three drcades of digital abuse and illusions towatds a nightmare. yes let bus declare america free and get other free countries on board to get us back to reality and forget about transforming our green world in the state of the moon or mars with craters such ad totalitarian evil agents and governments planned before the fall of communism in easyern rurope russia much of asia and africa before 92. Turn them in man and tune in to. Kentuckys. Country station , where ky is real bluegrass . yoohashh.

  21. using facebook is worse than selling your soul to the devilThese folks are sharing bs stories and saying happy birthday to each other and dont even know they are being used and laughed at

  22. they have a freaking TIMELINE of your HISTORY… WHAT YOU DID AS A KID.
    WHAT SCHOOL YOU WENT TO JUNIOR HIGH SCHOOL. ELEMENTARY SCHOOL HIGH SCHOOL COLLEGES…. they made a thing called the TIMELINE. AND they can see everything about you. they study this and put you into catagories, of TYPES OF PEOPLE, HOW LIKELY YOU ARE TO DO CERTAIN THINGS SO THEY CAN BE READY TO GET YOU, WHEN YOU SPEAK OUT.

    FACE BOOK, WANTS TO KNOW YOUR HISTORY WHERE YOU GREW UP WHO YOUR MOTHER AND FATHER ARE, AND WHAT THEY DO FOR A LIVING, WHO THEY ARE AS PEOPLE WHAT THEY BELIEVE IN……GEORGE ORWELL. 1984

  23. I was talking to a guy I met in an AT&T store about conspiracy theories and he told me about many strange occurrences when things would pop up on his Facebook timeline that he had talked about out loud but never searched for and he suggested that it listens to you all the time like Siri and Alexa. I immediately pulled out my phone and deleted the app. At first I thought I was being paranoid until that news story came out probably a week later about Siri recording someone's conversation and then emailing it to a random person. That person called these people and told them that they had heard their entire conversation in an email attachment and they didn't believe it until he let them hear it. You have to be fucking stupid to have one of those devices in your house

  24. I did not want/need/use
    social media FB google etc for all the years i worked in the Plumbing Trades. In 2015 My employment situation strongly pressured us into becoming more familiar… Much Similar to Any Snowball Effect- i had very little understanding of the devils i was welcoming into my life… all the time lost to confusing frustrated pathetic nonsense mixed with emotional and psychological injuries…miscommunications, misunderstandings, paranoia created from constantly being Suspicious of truth/Lies… unHealthy… a seriously UNHEALTHY platform… nowadays i am struggling thru the equivalent of a habitual craving towards gambling, booze or any addiction…. the information You are sharing is Valuable, Necessary and HEALTHY. Thank You to #theHatedOne

  25. Something that most people don't mention, is that companies like Facebook are collecting so much data from so many people, they eventually reach a point where they don't even have to spy on you all that much to be able to predict a lot about you from just a few apparently insignificant details, possibly even from indirect sources like your friends that do use Facebook.

  26. Shocking everyone should watch this. I feel eerie even posting a comment because I can see my google identity picture on the left. Creepy.

  27. Facebook is cancer. Messenger, the private message service that opens your mail..
    I deleted the apps that came on my tab.
    I don't want this intrusion, I am not interested in being marketed to, I stopped watching tv over 25 years ago to avoid adverts for things i have no interest in purchasing.

    Advertising : the art of deluding you into wasting money on crap you don't need.

    I have a policy of never buying anything that is advertised.
    Fuck You zuckerburg 🖕

  28. I am months behind on there. Ignore all the ads every where. Being an activist, I will still take a stand against the wrongs. Don't let the media fill you with Fear or make you feel powerless!!! It is an extreme rarity that I buy anything on line. It hurts businesses an cost people their jobs

  29. i deactivated my original personal facebook account and made a fake one just to look at memes and stuff, but on the new one i keep getting friends suggestions of people who i were friends with on my main account. How creepy is that?

  30. your videos are mindblowing but I feel like the name of your channel is holding you back,
    Beceause nobody wants to be affiliated with some one who calls himself "The Hated One"

    Edit:
    Reading trough the comments I feel like people in the comments aren't very active on social-media anyways, so you aren't accually changing something because you are only telling people that already know about most of this to some extent (it helped my personally but that's just me).
    Please try to attract a wider audience by making a more acceseble channel for example.

  31. Thanks to your channel, I decided to delete my facebook account permanently. I was thinking about it for years now actually. I didn't really like that site, but I thought, I have to use to stay in contact with my friends. I was wrong. Tomorrow, I'm deleting it for good. Thank you again. You make a difference!

  32. I did do a very quick check in on Facebook recently an checked security settings. Still not worried because I am still going to speak my mind. Have enough robots walking around already.

  33. I was thinking about this issue for a while now and i think everybody should require to submit their own terms and condition to the compagny they want be in relation

  34. Folks, I'm sorry to tell you this, but this is the only way you're getting social media for free. Hosting and streaming untold amounts of images, audios, and videos is ridiculously expensive. It's the number 1 reason they exist without competition

  35. Can confirm all this. Used to work for one of the data collectors you mentioned (sort of, not really, technically it was a different company, but we were at the beck and call of the big boys). While I personally didn't have access to the personally identifiable information, we'd have access to all your browsing history and search data, and could convert your usage data from when you saw ads around the internet to what you bought, at least online.

  36. This is approximately your 9th video that I watched and the 1st monetized one.
    No worry, I am patient with ads especially in discriminated channels like yours.
    However, some scam network may have claimed copyright over your video and monetized it for its own good.

  37. i find it funny how they may have an oline profile of my life, but the way i use the internet i give them zero incentive to do so (ad blocker for example). if all the objective is ads, i might be the worst one to spy because i generate zero revenue for them in the ad department, since i use adblock for everything i do. my philosophy is: "if i want something i'll go after it, otherwise, no ads whatsoever on my browsing". i think there is an alterior motive other than ads so they mantain this crap indefinetly, not just ads or marketing propourses.

  38. Brilliant video. The sad and scary thing is you can show FB users this factual, well researched video and it's harmful effects, yet most would not even bat an eyelid as they are so asleep and addicted to the platform. Love your channel 👍

  39. If you hide from these people, using privacy systems, won't that make you a potential victim of surveillance because they will think you have something to hide?

  40. They do not manipulate me because I am not an enemy of humanity. I do not use facepage. it is a cancer to humans. Only low self esteem losers use this program

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