FTC fines YouTube, but do fines really encourage change? | TECH(feed)


THE F-T-C SLAPPED YET ANOTHER TECH GIANT WITH
A RECORD-BREAKING FINE. BUT ARE FINES REALLY THE SOLUTION TO FIXING BIG TECH’S PRIVACY
PROBLEMS? STICK AROUND. THE FEDERAL TRADE COMMISSION HERE IN THE UNITED
STATES JUST ISSUED A 170 MILLION DOLLAR FINE TO GOOGLE FOR FAILURE TO PROTECT CHILDREN’S
PRIVACY ON YOUTUBE. AND IN ADDITION TO PAYING THE FINE, GOOGLE HAS AGREED TO A FEW RULES
TO BETTER PROTECT THE PRIVACY OF CHILDREN. THE F-T-C SAID YOUTUBE COLLECTED DATA ABOUT
CHILDREN UNDER THE AGE OF 13 WITHOUT THEIR PARENTS’ CONSENT. AND THEN YOUTUBE USED
THAT DATA TO SELL TARGETED ADS TO KIDS. 170 MILLION DOLLARS MAY SEEM LIKE A LOT OF
MONEY, BUT FOR A COMPANY LIKE GOOGLE, WHICH EARNED 38 POINT 9 BILLION DOLLARS IN REVENUE
IN QUARTER 2, SOME CRITICS SEE IT AS A SLAP ON THE WRIST. THE F-T-C RECEIVED SIMILAR FEEDBACK
WHEN IT ISSUED A 5 BILLION FINE TO FACEBOOK A FEW MONTHS AGO. SO THAT’S MY QUESTION:
IS A FINE REALLY AN EFFECTIVE WAY TO PUNISH BIG TECH? OBVIOUSLY, THE QUESTION DEPENDS ON WHO YOU
ASK. AND IN A PERFECT WORLD, COMPANIES WOULD FOLLOW THE RULES AND NOT SELL OUR DATA WITHOUT
OUR KNOWLEDGE OR CONSENT. BUT WE DON’T LIVE IN THAT WORLD. SO ON ONE HAND, THREAT OF A
FINE CAN MAYBE CONVINCE TECH COMPANIES TO ACT FAIRLY AND SECURELY WHEN IT COMES TO ITS
USERS DATA AND INFORMATION. AND THAT’S SORT OF THE F-T-C’S POSITION. ONE OF THE COMMISSIONERS
WHO RULED IN FAVOR OF THE YOUTUBE FINE SAID IT SENDS A STRONG MESSAGE TO OTHER CHILDREN’S
CONTENT PROVIDERS TO FOLLOW THE RULES. BUT ON THE OTHER HAND, WHEN FINES BARELY MAKE
A DENT IN QUARTERLY REVENUES, CRITICS SAY THE F-T-C’S PENALTIES DON’T GO FAR ENOUGH. THE U-S ISN’T THE ONLY COUNTRY FINING TECH
COMPANIES. THE EUROPEAN UNION HAS ISSUED A NUMBER OF FINES AND ENFORCED REGULATIONS AS
A RESULT OF G-D-P-R. AND OTHER COUNTRIES ACROSS THE GLOBE ARE ENGAGING IN SIMILAR PRACTICES.
STILL, IN THE WAKE OF ALL OF THESE FINES, I HAVE SOME QUESTIONS. ENCOURAGING BETTER
SECURITY PRACTICES IS ALMOST DEFINITELY A GOOD THING, AT LEAST FOR USERS, BUT DO FINES
GO FAR ENOUGH? HOW CAN BIG TECH COMPANIES MAKE USERS FEEL AS THOUGH THEIR DATA IS SAFE?
AND HOW MUCH GOVERNMENT OVERSIGHT IS NEEDED IN THESE SITUATIONS? I’M GOING TO BE CHATTING
WITH ONE OF CSO’S REPORTERS ABOUT THESE QUESTIONS DURING A TECH TALK THIS WEEK. BUT
IN THE MEANTIME, I WANT TO HEAR FROM YOU. LET ME KNOW IN THE COMMENTS HOW YOU FEEL ABOUT
GOVERNMENTS FINING BIG TECH–IS IT TOO MUCH? NOT ENOUGH? OR IS IT JUST RIGHT? THANKS FOR WATCHING THIS EPISODE OF TECH FEED.
IF YOU LIKED THIS VIDEO BE SURE TO GIVE IT A THUMBS UP AND SUBSCRIBE TO OUR CHANNEL.
FOR MORE ON THIS, CHECK OUT OUR UPCOMING TECH TALK ABOUT CALIFORNIA’S PUSH FOR BETTER
PRIVACY LAWS. AND WE’LL SEE YOU NEXT TIME.

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One thought on “FTC fines YouTube, but do fines really encourage change? | TECH(feed)

  1. I don't get it why I'm the only one here Commenting?

    Btw is making Gaming channel is worth it? Cause of this YouTube changes I'm scared

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