Apple’s Macbook Pro Event Recap


In the second Apple event in the past two
months, Tim Cook ceremoniously took the stage at Apple’s HQ to keep us posted on what
the company has been working on. Today’s event opened with a moving message
toward making Apple technology accessible to all without too much detail on how exactly
that is going to happen. Followed by a not so humble-brag session about
the positive reception of the iPhone 7 and iOS 10. Memories — the feature that uses AI and
facial recognition on your whole trove of pictures to create new slideshows each day
— has been a popular addition to the native photo app. Tim Cook says there have been 400 million
Memories viewed. He also said that since iOS 10 was launched,
more than 60 percent of customers have installed it. And there are now 8,000 Apple TV apps (up
from 1,000 just one year ago). 2,000 of these apps are games and you can
also expect a high-profile one Apple TV in the near future… Minecraft will arrive on the platform by year-end. Speaking of TV, no not the hardware. There is a new cross-platform app called TV. This new iOS app will allow you to track your
favorite shows and movies across the video apps on Apple TV platform. The company has partnered with video providers
in order to aggregate their content into a single view, so Apple TV owners can more easily
see what’s available to watch…. Instead of worrying about which app actually
houses the content. When you click or ask Siri to watch one of
the programs, you’re just taken to the right app. Unfortunately, Netflix is not participating
in this experience, it’s been reported, and Apple did not explain why on stage or
offer any promises of future integrations. As for hardware, on the 25th anniversary of
the release of Apple’s first portable computer, the PowerBook, we get the new MacBook Pro. According to Apple, the new Macbook Pro is
the thinnest, lightest, and most powerful version of the Pro to date. With improved graphics performance, a brighter
display, better speakers, and a new thermal architecture that promises to be quieter and
lessen system overheated, the device looks worth the four year wait. In this latest version of the Pro, the trackpad
is now double the size and finally includes the Force Touch. The keyboard has been updated as well to include
the “butterfly” keyboard seen on the most recent MacBook. Most notably, in the premiere models, Apple
has done away with the Mac’s row of function keys and replaced it with a mini Retina display
named, Touch Bar. Touch Bar lets you interact directly with
whatever software you are using, adjusting its touch functionality to the task at hand. The right side of this bar also includes TouchID,
utilizing the new Apple T1 chip for security. And this wouldn’t be a piece of Apple hardware
without Siri built-in. The new Pro is available now starting at $1499
and will be shipping in the coming weeks. Not mentioned at the event, Apple seems to
have pulled the 11-inch MacBook Air from all of its online stores following its MacBook
Pro presentation. The base-level MacBook Air is now the 13-inch
for $999 and it received a minor update — more RAM. Apple touted the 13-inch Pro’s specs against
the existing 13-inch Air, emphasizing that it was thinner and lighter — in addition
to being more powerful — despite the much-steeper price. And that’s it. We’ve got the new MacBook Pro we’ve been
waiting for, it has a crazy cool looking Touch Bar, and a TV app that has the potential to
make cordcutting more appealing to the masses.

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