Apple Event Recap

Didn’t catch today’s Apple keynote? Here’s
a quick recap of everything that happened. As rumored for months, Apple announced the
iPhone SE — an iPhone that packs the power of the iPhone 6s into a smaller form factor
more like the iPhones of yesteryear. It’s got LTE, Wi-Fi Calling, 4k and 240
fps slo-mo video recording, live photo support, Apple Pay, all running on a 64-bit A9 chip. The 16GB model will go for $399, the cheapest
price an iPhone has ever launched at. A 64GB model will run $499. It goes up for pre-order
on March 24th, with the first units shipping on March 31st. If you dig the feature set of the iPad Pro,
but don’t like that big old 12.9″ screen, you’ll be pretty happy with today’s announcement
of a smaller iPad pro. The original iPad Pro now has a 9.7″ baby
brother — roughly the same size as the iPad Air 2, but with support for things like Apple
Pencil, Apple’s Smart Keyboard, 4K video recording, and more. The screen on the iPad Pro is 40% less reflective
than that of the iPad Air 2, but also 25% brighter. It has 4 ambient light sensors for
a feature called “True Tone” that’ll constantly check the lighting of your room and adjust
accordingly for color accuracy. That’s particularly great for designers.
The new iPad Pro Supports Apple Pencil, has a 12 MP rear camera, 5 MP front-facing camera,
also 4k video recording and live photo support. The 32GB model will set you back $599 with
128GB going for $749. While the brand new 256GB model will go for $899. Pre-orders start
on March 24th, and ships early April. Meanwhile, Apple will continue to sell the
iPad Air 2 — albeit at $100 less, now starting at $399. Apple Watch also got a price drop. The base
model will retail for $299 vs the previous $349. You can also buy new woven, sports and
leather bands in a variety of colors. Now on to software updates:
iOS 9.3 ships today featuring Night Shift and improvements to Notes and Car Play. Apple TV’s tvOS refresh also releases today…
bringing support for Live Photos, folders, voice dictation support including for typing
usernames and passwords, generally a pain on Apple TV. Speaking of passwords…Tim Cook didn’t shy
away from Apple’s ongoing battle with the FBI over device encryption, touching on the
topic almost immediately — but mostly just reiterating their stance. Then after a quick summary of its environmental
efforts, Apple showed the first footage of “Liam” — a robot they’d built specifically
for disassembling iPhones down to their smallest components for recycling and refurbishing. Well, that’s about it. Oh yeah, a happy
40th birthday to you Apple!

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14 thoughts on “Apple Event Recap

  1. You said 420 fps slo mo camera and I got really excited then I realized you said it wrong and it's just 240fps which is the same as 6s which I already have and the only reason I'm getting the SE is if it has 4K 60 fps or more than 240 fps slo mo

  2. A ripoff of f.lux and watch bands WOW. That robot was the best shit in the event and it's for Apple's manufacturers geez.

  3. Keynote TLDR: "We're Apple, we so innovation we will change the world!
    here is a iPhone 5 and the iPad with an s pen, er I mean apple pencil."

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