Really if you think about it, the
traditional model of entrepreneurship is to get a big whack of money and start
something with this really high risk. And when you’re working class that’s not
within your means at all, because going into a bank: that whole set up is not
really set up for lower income people. We have a very close value aligned
partnership with Vancity. Even if you don’t have great credit or have an uncomfortable relationship with money, your social capital, so your reputation, your
volunteer work, the work you’ve already put into your business, counts along with
your financial history. It makes it possible for students that might not have a big whack of money right off the top to actually participate.
It really takes away that barrier. Vancity will give you a microloan to cover tuition costs, that are already subsidized by Groundswell, to manage your cash flow over the course of
the program. We want to make sure that when you take it, it’s safe for you. If we can testify that you’re focused, and you’re in right place in life and
you put the right effort… It makes it possible for people like me to apply for financing for my business.